In a world where technology accelerates everything but attention, creative professionals face a critical challenge: how to use data to elevate rather than dilute human creativity. This session explores how DAIVID and CreativeX are building a HUMAN+ creative-effectiveness ecosystem that enhances imagination, empathy, cultural understanding and craftsmanship while driving measurable commercial impact.

DAIVID’s emotional and attention-based creative data uncovers what truly moves people, providing a deeper understanding of how work resonates across audiences and cultures. CreativeX embeds those insights into global production workflows, ensuring they empower creators rather than constrain them and enabling brands to deliver the right assets on the right platforms at scale.

Together, the partnership provides a new, end-to-end model for strategy, quality and media decisioning. We’ll share how this approach works in practice, drawing on early category results and the joint frameworks used with enterprise clients such as Marriott (pending confirmation). Delegates will learn how creative data can guide smarter investment choices, shorten feedback loops and align marketing, insight and creative teams around a shared source of truth.

Attendees will leave with a practical roadmap for adopting creative data within existing processes while strengthening, not sacrificing, creative excellence.

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