FESTIVAL

What is ADFEST?

ADFEST is Asia’s most celebrated regional creative festival.

Founded in 1998, ADFEST is the ideal place for the creative industry to gather, network, exchange ideas, and be inspired. It is the annual creative festival not to be missed to stay at the forefront of the rapidly changing creative, marketing and production industries.

ADFEST not only raises the standard of creative excellence in the region, it also celebrates the uniqueness of local culture. It is a learning hub for those in the communication industry through showcasing of the region’s best creative works and inspiring content. It is also the perfect place to relax, learn, and meet new friends in the industry.

ADFEST is 1 of only 8 regional creative festivals included in the WARC 100 Creative Rankings.

When & Where is it?

ADFEST 2024, under the theme “Human Intelligence”, will be held Thursday 21^st – Saturday 23^rd March 2024 at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, Pattaya, Thailand.

Travel Tip: While Thailand is a warm tropical place, the festival venue is very well air-conditioned! So make sure you bring a jacket.

How far is Pattaya from Bangkok?

Pattaya is 160 km. from Bangkok, and it takes roughly 1.5 - 2 hrs. to get there from Bangkok though traffic in Thailand can be a little hard to predict.

How do I get there?

You can book your Transportation to Pattaya through our official service provider, SP Limousine. Please note that there are 2 airports in Bangkok: Suvarnabhumi Airport & Donmuang Airport, so be mindful when you make your transportation booking. Our supplier services both airports.

Will there be free internet access at the event venue?

Yes, there will be complimentary Wi-Fi internet in the PEACH festival venue.

AWARDS

What’s new for ADFEST 2024 Lotus Awards?

Sustainable Lotus is introduced to the ADFEST Lotus Awards line-up, making a total of 21 categories that celebrate the region’s best creativity and craftsmanship.

The Sustainable Lotus recognises the importance of Sustainable Development Goals and how striving for these across the globe can drive transformational change and positively impact the world and its people. It recognises that the right mix of creativity, knowhow, technological development and resources is invaluable when the aim is to achieve social, environmental, and economic sustainability.

We have added more 23 new sub-categories throughout the lotus categories to reflect the fast-changing landscape of the brand communication and the creativity.

What are the Lotus categories?

There are 21 Lotus Categories including:
Brand Experience Lotus Commerce Lotus Design Lotus Digital & Social Lotus Digital Craft Lotus Direct Lotus Effective Lotus Entertainment Lotus Film Craft Lotus Film Lotus INNOVA Lotus Lotus Roots Media Lotus Mobile Lotus New Director Lotus Outdoor Lotus PR Lotus Press Lotus Print & Outdoor Craft Lotus Radio & Audio Lotus Sustainable Lotus *NEW*

How much are entry fees?

FEES BY LOTUS	EARLY BIRD RATE Invoice by 15 Dec 2023 Payment by 22 Dec 2023	REGULAR RATE Invoice by 12 Jan 2024 Payment by 19 Jan 2024	LATE FEE Invoice after 12 Jan 2024
Brand Experience Lotus Commerce Lotus Design Lotus Digital & Social Lotus Digital Craft Lotus Direct Lotus Effective Lotus Entertainment Lotus Film Craft Lotus Film Lotus Media Lotus Mobile Lotus New Director Lotus Outdoor Lotus PR Lotus Press Lotus Print & Outdoor Craft Lotus Radio & Audio Lotus Sustainable Lotus *NEW*	THB15,500	THB17,500	THB19,500
INNOVA Lotus Lotus Roots	THB23,000	THB25,000	THB27,000
Film School (under New Director Lotus)	THB7,750	THB8,750	THB9,750

Note: All entry fees are inclusive of VAT 7%

When are the deadlines for entry submissions?

For all Lotus categories, below are the deadlines and conditions.

FEES & DEADLINES	Entry Confirmation & Invoice Generation Deadline	Payment Deadline	Materials & Documents Deadline
Early Bird Rate	Friday 15th December 2023	Friday 22nd December 20231	Friday 19th January 2024
Regular Rate	Friday 12th January 2024	Friday 19th January 20242

Early Bird Rate¹: If payment is not received by Friday 22 ^nd December 2023, 11.59 pm BKK time (UTC+7), the Early Bird Rate invoice will be voided and a new invoice with the Regular Rate will be issued.
Regular Rate²:  If payment is not received by Friday 19^th January 2024, 11.59 pm BKK time (UTC+7), the Regular Rate invoice will be voided and a new invoice with late fees will be issued.

Who can submit works to ADFEST?

ADFEST is a regional festival so only works from companies with in Asia, the Pacific including Australia, New Zealand, and the Middle East region are eligible.

What is the eligible period to enter work(s) to ADFEST 2024?

All Brand Communication must have been commercially launched between 1^st December 2022 and 31^st December 2023. Except:
Works can be launched between 1st January 2022 and 31st December 2023(in the past 2 years): Brand Experience Lotus: Customer Acquisition & Retention (BE17) Commerce Lotus: Customer Acquisition & Retention (CM11) Direct Lotus: Customer Acquisition & Retention (DM16) Effective Lotus (except EF02 Long-Term Creativity and Lotus Roots sub-category (LREF) New Director Lotus Works can be launched between 1st January 2021 and 31st December 2023 (in the past 3 years): Effective Lotus: Long-Term Creativity (EF02)

How do I submit entries to ADFEST 2024?

Make sure you have read our Rules & Eligibility and Categories carefully before submitting your entries.

To submit entries, go to Entry Submission to: Login or create an account to access the online system Create your entry: select Lotus category, sub-category, and enter entry details All entry submission details and entry credits must be entered online for all Lotus categories You can also upload your entry’s digital files to the online system If your entry has physical materials, you must attach the entry form with entry number along with your physical entry

How can I go back to the system to continue my payment?

To proceed to payment for your confirmed entries:
Login to your account Select “Payment Summary” Under “Action,” click “Pay” to proceed to the selected confirmed entries
If this fails, please logout and wait at least 15 minutes then login and try again. If this still fails, please contact Arunya@ADFEST.com for assistance.

Where are the Submission Form, Entry Confirmation Form, and Summary Form?

You can find these forms in the following sections of Entry Submission:
Submission Form from the Entry List & Payment Entry Confirmation Form from the Entry List & Payment Summary Form from the Entry Summary

Our work does not have a client, can we still submit?

Yes, you can. The work can be created as a self-promotion or internal communication campaign, for which you can be considered the client. In which case, please provide a verification letter in your company letterhead to state that the entry is part of your self-promotion or internal communication campaign.

Can my clients submit? If so, do they have to provide a Client Endorsement Letter?

Yes, clients are most welcome to submit entries. They can provide a verification letter in their letterhead to state that the entry is part of their communication campaign.

I need to revise some credits for my entry, how can I do so?

You can inform Nat@ADFEST.com to revise an entry’s credits. However, requests for credit revisions must be done by Friday 26^th January 2024. Any requests for changes after this date, are subject to the approval of the Organiser. A fee of THB 2,000 per request will be charged for each change if approved.

I have changed my mind and want to withdraw my entry, can I get a refund? No. Once the payment has been made and the entry has been processed, while you can withdraw your entry from being judged, the payment for the entry is non-refundable.

DELEGATE REGISTRATION & FEES

How much are delegate fees & what’s included?

ADFEST 2024 offers only 3-day package for Full Delegate, Young Delegate, and Student.

PACKAGE/FEES EARLY BIRD RATE: By 15th January* REGULAR RATE: By 20th March** ON-SITE RATE: From 21st March Full Delegate THB 37,000 THB 39,000 THB 41,000 Young Delegate (must be 28 y.o. or younger i.e. born after 23 March 1995) THB 27,000 THB 29,000 THB 31,000 Student (must be full -time student at an academic institution) THB 17,000 THB 19,000 THB 21,000 Note: All delegate fees are inclusive of VAT 7% *Early Bird Rate effective until Monday 15th January 11.59 pm BKK time (UTC+7) **Regular Rate effective until Wednesday 20th March 11.59 pm BKK time (UTC+7) Payment must be received by these deadlines to be eligible for these rates. All ADFEST Delegate Packages include: Access to all ADFEST functions including seminars, breakout sessions, exhibitions, and screenings during 21st - 23rd March Lunches & coffee breaks on 21st - 23rd March Welcome Party on 21st March After Party on 23rd March Award presentations on 22nd & 23rd March Festival Kit Access to ADFEST Connect, networking tool for attending delegates only Access to the online speaker sessions showcase after the festival Spa Discount Offer 10% @ Cliff Spa, Royal Cliff Hotels Group Are there 1-day or passes for the award ceremonies only? No, there is only one package for the full 3-day festival pass. Are there networking passes only for the parties? Yes, for the first time, ADFEST now offers Networking Passes that allow access to either the Welcome Party, After Party, or better yet, both parties. For more information, please contact Noi@ADFEST.com Important: Networking Passes do not allow access to the festival or any other ADFEST functions. NETWORKING PASS*** FEES WELCOME PARTY: 21st March THB 6,000 AFTER PARTY: 23rd March THB 8,000 WELCOME PARTY & AFTER PARTY: 21st & 23rd March THB 12,000

How do I register?

To register as a delegate, complete the online in Delegate Registration. Delegate registration is not completed until full payment is received & verified by ADFEST. You will receive a confirmation email with your Delegate Number.

PAYMENT

What methods of payment are accepted?

We accept the following payment methods:
International Bank Transfer (subject to THB 250 additional charge for overseas bank transfer) Credit Card (subject to 3.2% additional charge) Cheque/Bank Transfer for Thailand only

How can I get the Delegate Pass?

If you are a registered delegate, upon arrival at Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Hotels Group, proceed to the ADFEST Registration Counter and present your Confirmation to collect your badge. You can pick up your festival kit at the Information Counter A on the 2^nd floor.

When does the delegate registration desk open?

Upon your arrival at the PEACH, you can collect your badge at the registration counter on the ground floor during the following times:

Wednesday* 20th March 2024	8.00 am - 6.00 pm
Thursday 21st March 2024	8.00 am - 8.00 pm
Friday 22nd March 2024	8.00 am - 6.00 pm
Saturday 23rd March 2024	8.00 am - 6.00 pm
*Wednesday 20th March is for badge pick-up only. The festival will commence on Thursday 21st March.

Is my delegate pass refundable or transferable?

Yes, depending on when you cancel, you may be entitled to a refund. Below are our cancellation and refund policies.

Is there preferred accommodation I can book?

Our official hotel's satellite for ADFEST 2024, offers an exclusive deal for ADFEST delegates. Please see the Accommodation.
*Please note that ADFEST only books your accommodation on your behalf, and the hotel will contact you directly for confirmation and payment details.
*Delegate is responsible for any hotel cancellation fees directly with the hotel.

ADFEST CONNECT

What is ADFEST Connect?

ADFEST Connect is the perfect networking tool that not only allows you to search for ADFEST 2024 attendants and connect with them. ADFEST Connect offers great network expansion opportunities, so use it to see who’s coming, set-up meetings, and make the most of our time at ADFEST.

How do I access ADFEST Connect?

After receiving your Delegate Confirmation, go to ADFEST Connect and enter your Delegate Number for the Username and your Last Name for the Password.

You will receive your Delegate Confirmation after full payment is made and verified by ADFEST. If you have paid, but have not received your Delegate Confirmation, please contact Noi@ADFEST.com

Do I need to create an ADFEST Account to access ADFEST Connect?

No, you do not need to create an ADFEST account to access ADFEST Connect. You only need to be a confirmed delegate.

Who will be shown in the ADFEST Connect Listing?

All confirmed delegates will be shown in the listing. However, while you will see names of delegates who have selected not to join ADFEST Connect, you will not be able to send them messages.

How do I send a message to a delegate?

Click the email icon next to the delegate’s name and a pop-up window to be shown to enter your message. If the email icon is not shown, that delegate has selected not to join ADFEST Connect so you will not be able to send a message.
Please note that ADFEST Connect is just a networking tool, and does not guarantee responses from the delegate. ADFEST is not liable if the delegate does not reply.

How do I contact a delegate that has no email icon?

If the email icon is not shown, that delegate has selected not to join ADFEST Connect. ADFEST cannot disclose contact details without the delegate’s permission, so unless the delegate has selected to join ADFEST Connect, you cannot send the delegate a message.

How much of my details will be made public?

Only your name, position, company, city, and country will be shown publicly.

Your email will not be made public even if you have selected to join ADFEST Connect. Other delegates will only see the email icon and your name when they send you messages, but never your email address.

However, if you reply to a delegate’s email, you have agreed to share your email address with the delegate.

If I have not joined ADFEST Connect, will my details be shown?

Yes, your name, position, company, city, and country will still be shown, but other delegates cannot send you messages.

If I have not joined ADFEST Connect, can I still search for delegates and send them messages?

No, to be able to search and send messages to other delegates, you have to join ADFEST Connect.

How can I change my ADFEST Connect Preference?

To change your ADFEST Connect preference selection, login to ADFEST Connect and go to Profile & Setting. Under Setting you can change your preference to join or remove yourself from ADFEST Connect.

Does ADFEST Connect store messages in the system?

No, ADFEST Connect will send messages directly to delegates’ email addresses and any following correspondences will be between delegates directly through emails.

Can I send myself a copy of the email?

ADFEST Connect will automatically send you a copy of the email to send to a delegate.

PROGRAM

Where can I find information on program & speakers?

Please visit Program for more details.

YOUNG LOTUS WORKSHOP

Who is eligible to become a Young Lotus?

Each Participant must be aged 30 or younger (born after March 1993), and the creative team (of 2 participants) must be selected through ADFEST official local representatives. Participants must be able to communicate in English as the workshop is conducted in English and no translation will be provided. Previous participants of the workshop cannot participate again.

I’m interested in taking part in the Young Lotus Workshop, how do I go about it?

Young Lotus Creative teams are sent by official local representatives of ADFEST. Currently, ADFEST has representatives in the following markets:

You can contact your local representative directly or contact YoungLotus@ADFEST.com for additional inquiries.

SPONSORS & EXHIBITORS

I’m interested in sponsorship opportunities or being an exhibitor. Who do I contact?

For sponsorship opportunities, download our sponsorship packages. Packages can also be customised to better suit your requirements.

If you are a production-related company, the Production Hut offers you the perfect opportunity to showcase your company and make new connections!

For inquiries, please contact Zine@ADFEST.com.

PRESS

I’m a member of the press, how do I request to be on the press list or apply for a press pass?

To receive press privileges, you must first be an accredited member of the press. To do so, you can accredit yourself as a press member online at Press Accreditation. An accreditation request does not guarantee accreditation. If approved as an accredited press member:
You will be added to the press list and receive ADFEST official press releases Your accredited publication is eligible to send one representative for the complimentary press pass to attend ADFEST to cover functions, sessions, and winners at ADFEST
For inquiries on press matters, please contact PR@ADFEST.com.

YOUNG LOTUS WORKSHOP

Who is eligible to become a Young Lotus?
Each Participant must be aged 33 or younger* (born after March 1989), and the creative team (of 2 participants) must be selected through ADFEST official local representatives. Participants must be able to communicate in English as the workshop is conducted in English and no translation will be provided. Previous participants of the workshop cannot participate again.
*For ADFEST 2023 only due to the cancellation of ADFEST 2020-2022

I’m interested in taking part in the Young Lotus Workshop, how do I go about it?
Young Lotus Creative teams are sent by local representatives of ADFEST. Currently, ADFEST has representatives in the following markets:


You can contact your local representative directly if you are interested or contact YoungLotus@ADFEST.com if you have any questions.