ADFEST 2025

< TO 3-DAY PROGRAM

The Collision of Sound & Vision

David Guerrero/Nick Wood/Arthur Tsang

New research shows that music can enhance the taste of food, the perception of space, and the pace of a run. It can also draw out the essence of a brand in the sound of an electric car, reduce stress at work, and improve health and well-being.

This session, presented by David Guerrero, and Arthur Tsang of BBDO and Nick Wood, from Syn Music will immerse the audience in unique audio experiences. It will inspire you to Do Big Things with sound to help your brands achieve their vision.

As a bonus, the lunch on the day of the session will be served with a curated musical playlist designed to make the delicious ADFEST food taste even better.

David Guerrero

Creative Chair

BBDO Guerrero

Manila

David is the creative chair of BBDO Guerrero. He loves advertising and has consequently never worked a day in his life. His work has nevertheless won at Cannes, Clio, D&AD, the One Show, LIA, New York Festivals, Spikes, ADFEST, AdStars, Kinsale, Design Week, WARC and many other shows – with Grand Prix, Golds, Silvers and Bronzes. These include: “The Dissolving Bottle,” “Pantene: Labels Against Women,” and “It’s more fun in the Philippines.”

Nick Wood

CEO & Creative Director

Syn Music

Tokyo

Nick Wood is a British film composer, record producer and Creative Director of Syn. Nick has composed and arranged music for over 2,000 commercials, as well as a host of critically acclaimed film and television projects including Emmy award-winning CNN’s “Why We Go” as well as 14 coveted PromaxBDAs and 2 Clio awards. Nick’s songs have been licensed for HBO’s “Sex and the City” series, Michael Mann’s “Tokyo Vice” on HBO, Netflix “Fistful of Vengeance” and Apple TV’s “Pachinko” among others. Nick’s song “Passion”, was licensed by Kirin’s “Love Sports” campaign for over 20 years and went to #1 on the Oricon International Singles Chart during the 2002 FIFA World Cup held in Japan, subsequently spending 7 weeks at the #1 spot on the iTunes World Music chart.

Arthur Tsang

Chief Creative Officer

BBDO Greater China

Shanghai

A London native, Arthur took a unique path to becoming one of China’s most influential creative leaders. Graduating in Physics and Philosophy from the University of Oxford, he spent time as an investment banker, ski instructor and a professional musician – all before finding his way into a creative department.

Over the past 20 years, Arthur has been responsible for some of the most talkworthy and best loved advertising campaigns in China. With an obsession for storytelling and borderless experiences, Arthur has pioneered formats and has been at the leading edge of China’s branding scene and its influence on popular culture.

A long-time collaborator with Mars Inc., his Extra Gum Flavours of Life series transformed a global strategy into a China’s first micro series, loved by generations of Chinese consumers. His work has always strived to be format-breaking, notably creating China's first TVC Musical, China’s first crowdfunding hack and the world's first short film produced by a crowdsourced all-female crew. Arthur was also responsible for developing the first truly global Snickers campaign with Mr. Bean, in collaboration with AMV BBDO in London.

Beyond Mars, he has helped the growth of famous international brands in China including Mercedes-Benz, Budweiser, Pepsi, Gatorade, Caltrate and more, with work picking up accolades along the way. His recent acclaimed work on the Harbin Sit-pack packaging design received multiple golds in regional and international shows, both for creativity and effectiveness.