ADFEST 2025

< TO 3-DAY PROGRAM

Stunt Marketing the Netflix Way: How Bold Ideas Collide with Culture & Creativity

Narin Suwannawet

In a world oversaturated with content, capturing attention isn’t enough—you need to create moments that demand participation. But what makes a stunt truly unforgettable?

This session unpacks how Netflix transforms stunts into cultural phenomena, blending spectacle with storytelling. We’ll explore why some campaigns fade while others shape pop culture, when stunt marketing is the right move, and how to craft activations that go beyond PR. Through real case studies, we’ll break down the power of online-to-offline integration and the formula for turning a moment into a movement.

Most importantly, we’ll look ahead: What’s next for stunt marketing? And how can you create experiences that don’t just grab attention—but leave a lasting mark on culture?

Narin Suwannawet

Marketing Production Manager

Netflix Thailand

Bangkok

From crafting bank ads to heist plans (the Money Heist Korea kind, of course), Narin Suwannawet has spent the past 20 years shaping bold, culture-driving marketing campaigns for some of the world’s biggest brands—Unilever, Nissan, Canon, Apple, and more.

Since joining Netflix in 2021, Narin has been behind some of Thailand’s most talked-about title launches, including Hunger, All of Us Are Dead, The Believers, Squid Game, and Money Heist. With a deep love for pop culture, social trends, and big, conversation-starting ideas, Narin specializes in turning stories into experiences that people don’t just watch—but feel, share, and remember.

At ADFEST, Narin will take the stage to break down stunt marketing the Netflix way—how bold ideas collide with culture to create moments that make people stop, engage, and talk. Expect behind-the-scenes insights, real-world case studies, and a deep dive into what makes a stunt more than just a PR splash—but a true cultural phenomenon.