In an era of social isolation and fragmented communities, how can brands authentically foster human connection? This session reveals Heineken's approach to refreshing social life by deeply understanding cultural nuances and creating platforms for meaningful interaction across the Asia-Pacific.
LePub Singapore’s Stephan Schwarz and Heineken’s SJ Heng will examine three groundbreaking initiatives from leading brands like Heineken and Tiger Beer, demonstrating how this approach thrives in diverse markets from Korea to Myanmar.
Learn how putting humanity first, supported by innovation and cultural intelligence, creates campaigns that don't just sell products – they genuinely enrich social life, too.
Key Takeaways:
• How to identify authentic cultural tensions that brands can meaningfully address to resonate with local audiences in Asia.
• Ways to cultivate social connection and shared experiences across Asia’s urban centres, reinforcing and reflecting brand values.
• Tips for how brands can authentically play in culture, adapting to local market nuances while maintaining global brand consistency.
#LePub #Heineken #socialconnections
