This year brings new Special Awards and category updates, celebrating the region’s most innovative work and ideas that define what’s next.
SPECIAL AWARDS
Two new Special Awards join the line-up:
Campaign of the Year: Awarded to the campaign with the highest combined score from finalists and winners across all Lotus categories.
Film Production Company of the Year: Recognised separately from Production Company of the Year, this award honours the film production company with the highest combined score across film-based categories.
Media Agency of the Year and
PR Agency of the Year will now be scored across all Lotus categories, expanding beyond Media Lotus and PR Lotus respectively.
Digital Agency of the Year is discontinued.
The definitions for
Independent Network of the Year and
Independent Agency of the Year have also been updated. To qualify, agencies and networks must be privately owned and managed, and not affiliated with a publicly quoted holding company or corporate conglomerate.
GAMING & SPORTS LOTUS
Gaming & Sports Lotus joins the adfest 2027 Lotus Awards line-up as a new Lotus category.
CRAFT & TECHNOLOGY
Print & Outdoor Craft Lotus is renamed
Creative Craft Lotus to recognise craftsmanship across a broader range of creative disciplines.
Digital Craft Lotus is also expanded to include more AI Craft categories, reflecting the growing influence of AI on creative craft and execution.
HUMOUR
Use of Humour is introduced as a sub-category across 12 Lotus categories.
