ADFEST 2025

< TO 3-DAY PROGRAM

Uncommon Ground: The Unity that Superpowers Creativity

Third C. Domingo/Vimoha Bagla/Taro Taniwaki

The importance of diversity is no longer up for debate for the creative world. We’ve seen time and again how diverse teams, united by their unique talents, come together to craft outstanding masterpieces.

But what holds this vibrant mosaic of individuality together? We believe the answer lies in common values. No matter how different people’s backgrounds may be, finding shared beliefs, habits, preferences, or even dislikes can bring them closer and foster unity within the team.

In this seminar, we’ll uncover the often-overlooked superpower of common values. By embracing what we share, we can forge connections that go beyond collisions and pave the way for the next groundbreaking masterpiece in the creative industry.

Third C. Domingo

Chief Network Officer, Hakuhodo International

Founder & Chairman, IdeasXMachina

Manila

Third was part of the award-winning teams in McCann, TBWA and PJB before founding IdeasXMachina, a Top 5 Creative Agency in the Philippines. He served in the Creative Guild Board, was among Campaign Asia’s 40 Under 40, and one of the Ten Most Outstanding Citizens in his hometown in Manila.

With his Edunasyon and MalakingMunti Foundations, Third advocates for the scholarship of less-privileged street-children like himself growing up. He also hosts the agriculture podcast From The Ground Up in CiendaSarah, inspiring young, new farmers in the country.

Vimoha Bagla

Executive Creative Director

Hakuhodo Sync

Gugugram

With over 19 years of advertising experience, she has worked with some of the top agencies in New York and India like Hill Holliday, Agency.com, Young & Rubicam, Dentsu, RepIndia,The Glitch and Cheil.

She has a diverse portfolio, having worked with reputed brands like Food Network,British Airways,ITC,Honda, Benetton,Reckitt Benkiser,GSK,Nokia, and Samsung Mobiles.

Some of her campaigns have also been featured in CMYK and AdAge.

She also has a bunch of awards like DMAI, Addy, Kyoorius and Abby under her belt.

In her free time, you can find her playing with her cats Patch and Mau, cooking something delicious or swimming laps in a pool somewhere. She is currently leading creative at Hakuhodo Sync.

Taro Taniwaki

Copywriter

Hakuhodo Inc.

Tokyo

Taro joined ad industry in 2014, after several years of indistinctive career as a professional comedian in Japan. Since then he has worked with global brands around the world, won countless trophies in international awards, leading him to be ranked #9 in World Copywriter Ranking 2023 (The One Club). As a father of a 4-year-old boy, he is struggling everyday, not to step on LEGO bricks scattered around the house.