ADFEST 2025

< TO 3-DAY PROGRAM

Building Brands for Tomorrow: TikTok's AI-powered Creative Solutions

Alexander Lim

In today's fast-evolving digital landscape, building impactful brands requires innovative, AI-powered creative solutions. Building Brands for Tomorrow: TikTok's AI-powered Creative Solutions explores how TikTok is revolutionizing the creative value chain, equipping brands and agencies with cutting-edge tools to drive efficiency, effectiveness, and engagement. This session will showcase how AI-driven creativity enhances storytelling, unlocks new possibilities, and delivers measurable impact. Join us to discover how TikTok’s Creative Product team is shaping the future of advertising by empowering marketers with the technology to stay ahead of the curve.

Alexander Lim

Product Go-to-market

TikTok

Singapore

Alex is at TikTok bringing advertising solution products to the Greater APAC region. He was previously a Brand and Creative Consultant, designing and spearheading scalable and innovative solutions for TikTok's biggest advertisers.

Alex started his career as a copywriter at Ogilvy and BBH before taking on the Creative Director role at HAVAS to develop award-winning advertising campaigns across the advertising media landscape.