Donal Keenan
, Chief Operating Officer, D&AD, London
In a world of endless content, safe ideas no longer move brands forward. This session explores the power of creative bravery. Unpacking creative work that truly resonate and drives brand impact.
Drawing on D&AD trends and insight, and proven case studies, this talk unpacks why being brave can drive your brand forward. From bold storytelling and distinctive brand assets to ideas that drive both emotional connection and commercial success.
Understand why some brands cut through while others fade into the background, and how to apply these lessons within their own organisations. This session is both a rallying cry for courageous thinking and a practical guide to turning insight-led creativity into lasting impact
