ADFEST 2025

PROGRAM

/ THURSDAY 20 MARCH

/ FRIDAY 21 MARCH

/ SATURDAY 22 MARCH

/ 3-Day Program

/ WORKSHOP

< TO 3-DAY PROGRAM

Collide to Splash: Government & Global Entertainment Creating Unimaginable Impact

Dr. Surapong Suebwonglee/Derek Hsu

An exciting potential of multi-sector collaboration, where government, corporations, and global entertainment come together to drive creativity and innovation. By embracing Thailand’s unique cultural values and fostering cross-sector partnerships, we can deliver a beyond imagination outcomes that also shape the future and influence audiences globally.

Dr. Surapong Suebwonglee

Deputy Chief of the Policy Advisory Board to the Prime Minister

Chairman of the National Soft Power Development Committee

Bangkok

Representing THACCA- Thailand Creative Culture Agency, is in the process of being established and is dedicated to developing and promoting Thailand's creative culture ecosystem. Working alongside the government and private sectors, THACCA aims to transform Thailand into a globally competitive hub for creative industries through sustainable growth.

THINK – Create space for ideas

Become a platform for collaboration led by leaders from the economy, politics, and the global creative industries to collaboratively determine direction and accelerate future of soft power movement, using an international perspective to drive strategic initiatives

INNOVATE – Discover and drive innovation

Gather and support innovations in all aspects of the soft power industry, with a focus on providing growth opportunities for new creators and small businesses that have yet to gain widespread recognition

GROW TOGETHER – Collaborative and partnership

Foster an environment that supports the growth of Thailand’s creative culture industry by promoting a dynamic atmosphere that attracts creative talent, investors, and collaborative networks to drive Thailand’s soft power and influence global audience

Derek Hsu

President

88rising

Los Angeles

Representing 88rising, a pioneering global music and media company representing the best of Asian talent. Since its inception, 88rising has paved the way for many music industry firsts: the first to have an Asian artist top the Billboard R&B/Hip-Hop charts, Spotify’s Weekly Global Albums chart and enter the top 10 on Mediabase’s Top 40 chart, the first to launch an all-Asian radio channel in North America, and the first and only record label to have a main stage slot at Coachella. 88rising is also most notably the first company to launch an Asian-centric music festival in the United States, Head in the Clouds Music & Arts Festival, in partnership with powerhouse promoter Goldenvoice. The flagship festival expanded globally for the first time to Jakarta, Indonesia and Manila, Philippines in 2022. In 2021, 88rising executive produced and curated the soundtrack to Shang-Chi and the Legend of the Ten Rings - Marvel Studios’ first Asian-American superhero. 88rising continues its film endeavors with Jamojaya which premiered at the 2023 Sundance Film Festival, and stars multi-hyphenate Rich Brian and is executive produced by 88rising founder & CEO Sean Miyashiro. Previously, in 2019, 88rising was awarded Label of the Year by NetEase, one of the largest music streaming platforms in China. With over 160 million followers across global social media platforms and over 50 billion total streams and views, 88rising’s global influence is undeniable.