Logic to Magic: The Alchemy of Technology and Creativity.
Thomas Hongtack Kim
We live in the age of AI, but what truly matters for creators is how they integrate creativity with technology to create functional solutions. Technology serves as a tool to power solutions; it cannot be the communicator itself. At this time, the meeting between technology and creativity is not a physical bonding, but a chemical transformation—just like how ancient alchemists tried to turn different substances into gold. The mission of creators is to produce gold. It's about the fusion of technology and creativity, creating those 'wow moments' that feel like magic. I call that wow moment 'logic to magic'.
Thomas Hongtack Kim
CCO & Partner
Paulus
Seoul

Thomas Hongtack Kim is a visionary Creative Solutionist, founder of '2kg' Creative Solution Lab, and CCO  and Partner at ‘Paulus’, Creative Agency. He also serves on the International Board of Directors of the One Club for Creativity and ‘Collective’, the Board Member of ADFEST. Previously, he was ECD of Creative Innovation Group at Cheil Worldwide. Having worked in Seoul, New York, Beijing, and Shanghai, Thomas has dealt with a wide array of clients and markets.

He specializes in designing digital, social, and CSR platforms that deliver practical solutions to pressing challenges. With a focus on tackling environmental and social issues, he collaborates with UN organizations, NGOs, corporations, and academic institutions. His expertise has earned him roles as a judge and mentor for Cannes Chimera, a joint initiative by Bill Gates and Cannes Lions, and as the inaugural judge of the SDG Pencil in 2020, created by the UN and The One Show. In 2024, he contributed as a judge for the Cannes Lions SDG category and has been invited to serve as Jury President for the SDG Pencil at The One Show in 2025. A trailblazer in blockchain-driven mutual aid, he partners with leading corporations and media companies to pioneer innovative solutions.

Thomas has received numerous awards and served as a judge and speaker at International Creative Festivals, including One Show, Cannes Lions, D&AD, LIA, Clio, NY Festival, ADFEST, Spikes Asia, IF Design Awards, and more. Campaign Asia-Pacific awarded him the ‘Creator of the Year’ and he was ranked in ‘the Top 10 ECD worldwide’ in the Directory Big Won Rankings. He also received a Presidential Citation for Significant Contribution to the Korea Advertising Industry. 

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