ADFEST 2025

PROGRAM

/ THURSDAY 20 MARCH

/ FRIDAY 21 MARCH

/ SATURDAY 22 MARCH

/ 3-Day Program

/ WORKSHOP

< TO 3-DAY PROGRAM

What’s Nestlé Cooking Up In The World Of Gaming?

Rey Tiempo/Ace Ballesteros

Minotaur teams up with Nestlé to showcase how one of the world’s biggest and most well-loved global brands is making bold moves in the gaming space.

As gaming evolves into a powerful force in entertainment and culture, brands have begun tapping its potential with innovative strategies and groundbreaking creative work that go beyond advertising, seamlessly blending interactivity, engagement, and brand loyalty.

The session dives into Nestlé’s current journey of embracing gaming communities to create experiences that feel authentic. Gain insights into how working closely with gaming and community builders, Minotaur, has helped push brand building partnerships to the next level. More importantly, they will tease an upcoming creative gaming collaboration – one that promises to fully display the Gaming X Marketing principles to set new benchmarks for brand-driven play.

Rey Tiempo

Chief Creative Officer & Brand Gamification Specialist

MINOTAUR

Manila

REY TIEMPO is Chief Creative Officer at Minotaur, a team of gaming, esports, tech, music, and fandom culture drivers and community builders for brands.

Rey is a highly-awarded Gaming Specialist, with multiple wins in Creative Gaming awards across the most prestigious industry shows. A prolific Gaming columnist, he is creator of “Game On”, the industry’s only column and portal on Gaming X Marketing. He is a sought-after thought leader, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia Pacific and beyond.

With more than twenty years’ experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in Asia Pacific, with a body of work recognized in Cannes Lions, D&AD, One Show, Clio, London International Awards, Spikes Asia, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others.

He has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.

Rey recently launched The In-Game Ads Awards, the first and only awards of its kind in the advertising industry that celebrate entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.

Ace Ballesteros

AVP, Creative Content Executive

Nestlé

Manila

Ace Ballesteros is Assistant Vice President for Creative Content at Nestlé, one of the largest Food and Beverage companies in the world.

He has been pushing the creative envelope within Nestlé, enabling its iconic brands to be embedded in culture and winning various creative and marketing awards in the process such as The One Show, Clio, and APAC Effies.

Prior to joining Nestlé, Ace has been a Creative Director for the biggest agencies in the Philippines with work featured in different creative exhibitions, including the prestigious Cannes Lions.

An avid gamer, Ace has been leading the way for the different brands in Nestlé to embrace gaming: From simple AR games in META, partnerships with game developers like Moonton and international e-sports team – Blacklist International, to building immersive worlds for its chocolate RTD brand in Roblox.