The Power of Fast, Flawed and Fierce Content
Pei Ling Ho
Fast, fluid, imperfect content is everywhere today. While it’s easy to dismiss these digital artefacts as disposable noise, the real issue isn’t what’s being created—it’s how we perceive them. The belief that only high-budget, long-lead, meticulously crafted work can create impact is blinding creative teams to the potential of designing for the moment to intercept attention before it’s gone.
The truth is, raw, scrappy, fast-turnaround content is thriving where traditional campaigns struggle. Because it’s immediate, culturally tuned, and unpredictable — it has the power to ride the pulse of what’s happening right now. This session explores how the rules of polished advertising are being broken to drive culturally relevant work that hits fast, hits hard and shapes conversations while the world is still listening.
Pei Ling Ho
Executive Creative Director
Publicis Chemistry
Singapore
As Executive Creative Director of Publicis Chemistry, Pei Ling leads a team of multi-disciplinary creative specialists to help brands scale impact and tell sharper stories on social and digital platforms, with a focus on finding strategic opportunities to navigate the messy middle of brand building and performance marketing.
Prior to joining Publicis Chemistry, Pei Ling served the Asia Pacific region as the Global Creative Director for Google Creative Works. In this role, she led data-driven experimentation and consultation with top brands such as Unilever, P&G and Mondelez in partnership with their agencies to drive creative effectiveness in an increasingly omni-channel world.
With over 15 years of awarded advertising experience at Publicis, Ogilvy and R/GA, Pei Ling enjoys building ideas that live beyond the campaign. Before social was even a thing, Pei Ling’s award-winning SOS ambigrams for suicide prevention were already taking the world by storm, and continue to live in popular culture today as one of the most replicated tattoo designs in the world – as well as being featured in Korean supergroup BTS’s album and Save Me / I’m Fine music video as well as TV dramas in Hong Kong and Taiwan.
When she’s not busy jamming ideas or dreaming up new solutions, Pei Ling is a passionate advocate for local creators and markets, frequently speaking at industry events on creative and media effectiveness.
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
