What Are We Drawing?
Yun Jeong Jang
Until recently, leading global brands built their excellence on emphasizing refined design, high-quality materials, and artisanal visuals. However, as technology, culture, and societal diversity evolve at a rapid pace, the landscape of premium branding has shifted. High-tech products, once perceived as distant future, are now icons of everyday luxury.
Brands are increasingly leveraging cutting-edge innovations to align their identities with futuristic themes that resonate with today’s tech-savvy audience and emphasize its seamless integration into daily life. Futuristic displays such as floating or transparent screens, newly launched AI-powered devices and features - the future vision is no longer abstract; it’s tangible.
As creators working with world-renowned tech brands, our recent projects have focused on visualizing a vivid near-term future instead of far fantastical one, communicating the experience of “What is possible soon” to the audience. In other words, “The Affordable Future” that we envision, is just around the corner.
Join us as we explore how brands introduce and promote their latest innovations to captivate audiences and redefine narratives with futuristic imagery. Creatives are at the forefront of this transformation, drawing us toward the future, one visual at a time.
Yun Jeong Jang
Global Creative Director
Cheil Worldwide
Seoul
Yun is an innovative creator with extensive experience working with global brands, including leaders in technology and luxury sectors. From digital strategy to retail/social promotion, she excels at crafting seamless brand experiences across lifestyle and design products.
Her background in visual communication and luxury brand management in Milan, combined with a deep understanding of consumer behavior, led her to specialize in experiential design - a field where she bridges the gap between products and their users.
As a hands-on leader, she is known for her ability to think holistically, from product creation to user experience, all while maintaining a positive outlook. She approaches challenges with an artistic vision and genuine passion, redefining traditional design to find creative and impactful solutions.
Recent Project/Experience:
Samsung Design Fuorisalone, <Newfound Equilibrium>, Milan Design Week 2024
Jury Member, Mobile and Digital Craft, Spikes Asia 2022
Speaker, Spikes Asia x Campaign Asia 2022 (Session: Shift to O4O)
Jury Member, Digital Lotus, Digital Craft Lotus, and Mobile Lotus, ADFEST 2021
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
