OUTDOOR LOTUS
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The Outdoor Lotus awards creative and innovative use of out-of-home marketing executions.
The same work can only be entered ONCE in Products & Services (OD01-OD06)
Each execution/campaign/set of execution constitutes one entry.
POSTER
Traditional static posters including printed 2-dimensional & digital posters.
Note: Animated posters must be entered into Animated Billboard/Poster (OD08).
Note: Animated posters must be entered into Animated Billboard/Poster (OD08).
OD01
Consumer Goods
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
OD02
Automotive
Vehicles, boats, and other automotive including automotive accessories.
OD03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
OD04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
OD05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
OD06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
USE OF OUTDOOR
OD07
Traditional Billboards
Traditional 2-dimensional billboards including static digital billboards for standardised, formatted billboard spaces including highway and transit billboards.
OD08
Animated Billboard/Poster
Standardised, formatted outdoor digital screens for motion content or animation including digital billboards, digital posters, transit displays, LED displays, etc.
Note: Works entered into OD08 cannot be re-entered into Poster (OD01-06) and Traditional Billboard (OD07).
Note: Works entered into OD08 cannot be re-entered into Poster (OD01-06) and Traditional Billboard (OD07).
OD09
Transit
Non-standardised, non-formatted transit and vehicle advertising including use of vehicles, non-standardised transit locations such as stations, airports, car parks, roads, etc.
OD10
Ambient: Small Scale
Non-standardised, non-formatted small scale ambient advertising to engage consumers in unique and creative ways including promotional items, merchandise, giveaways, flyers, signage, etc.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
OD11
Ambient: Exhibition & Installation
Non-standardised, non-formatted ambient advertising to engage consumers in unique and creative ways including exhibitions, digital & interactive installations, projection mapping, displays, etc.
OD12
Ambient: Special Build
Non-standardised, non-formatted large scale construction ambient advertising to engage consumers in unique and creative ways including supersize sites, 3D and non-standard shaped sites, pop-up stores, etc.
OD13
Events, Guerrilla Marketing & Stunts
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up & promotional events, concerts, etc.
OD14
Interactive & Immersive Experiences
Campaign that effectively engages and interacts with consumers in unique and creative ways including interactive experiences, experiential marketing, and use of technology such as AI, new realities (VR, AR, MR, XR), gamification, geolocation technology (RFID, NFC, GPS), voice activated technology, etc.
INNOVATION
OD15
Innovative Use of Outdoor
Campaign that innovatively utilises outdoor media including traditional outdoor, ambient, and use of technology that enhance consumer experience.
CAMPAIGN EXCELLENCE
OD16
Integrated Outdoor Campaign
Campaign that effectively and seamlessly utilises multiple platforms and channels, where the outdoor element plays a major role.
OD17
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LROD
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
