DIGITAL & SOCIAL LOTUS
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The Digital & Social Lotus awards creative utilisation of the digital and social media platforms as well as its tools and capabilities to engage and enhance the consumer experience. The decision of the juries will focus on the creative idea, execution and consumer engagement.
The same work can only be entered ONCE in Film & Series (DI01-DI03)
Each campaign/set of execution constitutes one entry
FILM & SERIES
Note: Can select only one sub-category under Film & Series.
DI01
Social Film
Film specifically created for social platforms for widespread sharing. Juries will take into account the number of views.
DI02
Social Film Series
Film series specifically created for social platforms for widespread sharing. Juries will take into account the number of views.
Note: All episodes should be uploaded in a single video file with 3 seconds black between each episode
Note: All episodes should be uploaded in a single video file with 3 seconds black between each episode
DI03
Interactive Film
Interactive film that allows users to control, customise or alter the course of their experience.
SOCIAL ENGAGEMENT
Work will be judged specifically on how well social platform been utilised in its execution.
DI04
Community Engagement & Management
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to target, build, engage, or maintain online communities to build and enhance consumers relationship with the brand.
DI05
Real-time Response
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to call for real-time response and social engagement.
DI06
Use of Data
Campaign that effectively utilises data and insights on social platforms to engage consumers socially to enhance their relationship with the brand.
DI07
Brand Storytelling
Campaign that effectively engages consumers on social platforms through storytelling to enhance consumer relationship with the brand.
DI08
New Realities & Emerging Technology
Campaign that effectively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, and all other emerging technology to engage consumers on social platforms and enhance their relationship with the brand.
DI09
Social Commerce
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to drive eCommerce or mCommerce sales.
DI10
Social Purpose
Campaign that effectively utilises social media platforms, networking sites, social activities, etc. to call for social engagement or action for a social cause.
CONTENT & INFLUENCERS
DI11
User Generated Content
Campaign that effectively engages consumers to participate and collaborate with the brand on social platforms to enhance their relationship.
DI12
Content Placement
Campaign that effectively manages content placement on social platforms to engage consumers and enhance their relationship with the brand.
DI13
Use of Influencer
Campaign that effectively utilises talents, celebrities, influencers, KOLs, creators, etc. on digital & social platforms to engage consumers and enhance their relationship with the brand.
DI14
Organic Reach & Influence
Campaign that effectively achieves organic reach on social platforms, and campaign is picked-up by celebrities, influencers, KOLs, creators, etc. to further expand campaign’s reach.
INNOVATION
DI15
Innovative Use of Social
Campaign that creatively and innovatively utilises social media platforms, networking sites, social activities, online communities, etc. to engage consumers and enhance their relationship with the brand.
CAMPAIGN EXCELLENCE
DI16
Integrated Digital & Social Campaign
Campaign that effectively and seamlessly utilises multiple social platforms/channels.
DI17
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRDI
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
