MEDIA LOTUS
< BACK
The Media Lotus awards creative and effective use of media channels to help achieve business goals and objectives.
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry.
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight | 30% | |
| • Strategy | 20% | |
| • Execution | 20% | |
| • Results | 30% |
Each execution/campaign/set of execution constitutes one entry.
USE OF MEDIA
ME01
Use of Screens & Displays
TV, cinema, video-on-demand, in-flight screening, digital & interactive screens, online film, and other online service providers.
ME02
Use of Audio
Radio, podcasts, and other audio platforms.
ME03
Use of Print & Conventional Outdoor
Magazines, newspapers, inserts, trade journals, printed collaterals, posters, billboards.
ME04
Use of Ambient: Small Scale
Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME05
Use of Ambient: Large Scale
Supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME06
Use of Events
Exhibitions, events, expos & trade fairs, festivals, etc.
ME07
Use of Guerrilla Marketing & Stunts
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events.
ME08
Use of Digital Platforms
Websites, microsites, banner ads, email marketing, games, widgets.
Note: Social media-led campaigns should be entered to Use of Social Platforms (ME10).
Note: Social media-led campaigns should be entered to Use of Social Platforms (ME10).
ME09
Use of Mobile & Devices
Campaign that effectively utilises technology for mobile and portable devices including mobile applications, widgets, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc.
ME10
Use of Social Platforms
Campaign that effectively utilises social platforms including social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.
DATA & TECHNOLOGY
ME11
Use of Data
Campaign that effectively utilises creative use of data collected, created, or generated including real-time data to execute its media plan.
ME12
Use of Technology
Campaign that effectively utilises existing or emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, etc.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Note: Emerging Technology doesn't include prototypes of early stage technology.
CONTENT & INFLUENCERSNTENT
ME13
Branded Entertainment & Content: Program & Platforms
Campaign that effectively utilises an entertainment or content funded (or co-funded) and generated by the brand for TV, cinema, series, program sponsorships, or partnerships.
ME14
Branded Entertainment & Content: Digital & Social Platforms
Campaign that effectively utilises an entertainment or content funded (or co-funded) and generated by the brand for digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.).
ME15
Use of Influencer
Campaign that effectively utilises talents, celebrities, influencers, KOLs, creators, etc.
STRATEGY
ME16
Media Strategy
Campaign that effectively utilises insights to effectively target the right consumers with the right content and message, in the right tone, to achieve the brand’s communication goals.
ME17
Media Planning & Execution
Campaign that effectively determines how, when, how often, and who to the target, and flawlessly executed the media plan in order to achieve the brand’s communication goals.
ME18
Audience Insights
Campaign that effectively utilises consumer insights and behaviours to formulate and tailor the media plan appropriately. Entries should indicate how the insights attributed to the success of the media plan.
ME19
Collaboration & Media Partnership
Campaign that demonstrates effective brand collaboration or partnership between brand and media to strengthen its media plan and achieve the brand’s communication goals.
CAMPAIGN EXCELLENCE
ME20
Integrated Media Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
ME21
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRME
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
