COMMERCE LOTUS
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The Commerce Lotus awards creative and innovative solutions to enhance the consumer experience and drive business sales including both offline commerce and eCommerce (Social Commerce, mCommerce, or Digital Commerce).
The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:
Each campaign/set of execution constitutes one entry.
The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight | 30% | |
| • Strategy | 20% | |
| • Execution | 20% | |
| • Results | 30% |
Each campaign/set of execution constitutes one entry.
COMMERCE LOTUS
CM01
eCommerce Websites
Creative utilisation of websites to drive business sales.
CM02
Social & Influencer Commerce
Creative utilisation of online social platforms or influencers to engage consumers to drive business sales.
CM03
mCommerce
Creative utilisation of application of mobile commerce to drive business sales. This may include, but not limited, to apps, wallets, reward/loyalty programs.
CM04
Entertainment Commerce
Campaign that effectively combines entertainment content and commerce to engage consumers and drive business sales. Includes brand partnerships and collaborations, theatre, gaming, sports, music, virtual worlds, etc.
CM05
Sustainable Commerce
Application of environmentally friendly and sustainable commerce practices including use of sustainable/recycled materials for products or packaging, eco-friendly supply chain and logistics, waste management and recycling practices, use of clean energy, etc.
CM06
Innovative Commerce
Innovative and inventive use of new or existing platforms, technology, or channels to drive business sales.
EXPERIENCE & ENGAGEMENT
CM07
In-Store Experiences
In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. that drive business sales.
CM08
Customer Targeting
Campaign that creatively and effectively target, engage, or retain consumers to enhance their experience and drive business sales including relevant content, promotions, incentives, etc.
TECHNOLOGY
CM09
Use of Technology
Campaign that effectively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, and all other emerging technology to drive business sales.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Note: Emerging Technology doesn't include prototypes of early stage technology.
CM10
Payment Solutions
Campaign that creatively and innovatively offers payment solutions that motivate consumer purchases or ease consumer purchasing experience including biometric verification technology, blockchain technology, softwares, apps, digital wallets, interactive & touch technology, customer reward automation, etc.
Note: This doesn't include prototypes of early stage technology.
Note: This doesn't include prototypes of early stage technology.
STRATEGY
CM11
Customer Acquisition & Retention
Campaign that effectively attracts, maintains, or strengthens customer relationships to drive engagement and business sales. Includes online and offline commerce such as competitions, promotional incentives, geofencing, app, use of social & digital platforms, etc.
Note: Entrants must indicate how the campaign successfully retains consumer loyalty (eligibility period: past 2 years).
Note: Entrants must indicate how the campaign successfully retains consumer loyalty (eligibility period: past 2 years).
CM12
Innovative Commerce Solutions
Campaign or brand initiative that creatively and innovatively adapts to changes in consumer behaviour or challenges in the marketplace to offer new commerce solutions.
CAMPAIGN EXCELLENCE
CM13
Integrated Commerce
Effective and seamless utilisation and integration of multiple platforms, technology, or channels.
CM14
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRCM
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
