MOBILE LOTUS
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The Mobile Lotus awards creative and innovative use of mobile, portable, wearable devices and technology to target and engage consumers.
Each execution/campaign/set of execution constitutes one entry.
Each execution/campaign/set of execution constitutes one entry.
MOBILE CAMPAIGN
MB01
Use of Mobile
Campaign centrally led by mobile including mobile websites, apps, games, messaging, etc. on mobile and portable devices.
MOBILE DESIGN
MB02
User Experience for Mobile
User experience design for mobile enhancing customer satisfaction and loyalty by improving the usability, ease to use, and pleasure provided in the interaction between the customer and the product.
MB03
Mobile Games
Brand related games designed for and played on mobile phones, tablets or any other portable devices, whether pre-installed, downloaded or hosted on a mobile website.
MB04
Application & Utility
Applications and utilities designed for mobile and portable devices to engage the consumer with the brand. Can be pre-installed, downloaded or distributed.
TECHNOLOGY
MB05
Mobile Technology
Campaign that creatively utilises geolocation technology, proximity technology, immersive and emerging technology, new realities, gamification, virtual worlds, voice activated technology, blockchain technology, wearable technology, connected devices, noise cancellation, interactive & touch technology, and other technology for mobile.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Note: Emerging Technology doesn't include prototypes of early stage technology.
MB06
mCommerce
Campaign that creatively utilises application of mobile commerce that optimises the user experience and increases brand engagement and benefit. This may include, but not limited, to apps, wallets, reward/loyalty programs.
MB07
Use of Data
Campaign that effectively utilises data for mobile and other portable devices.
SOCIAL & INFLUENCER
MB08
Use of Social
Campaign that effectively utilises social media platforms, networking sites, social activities, etc.
MB09
Mobile-led Influencer
Campaign that creatively utilises influencers, creators, or streamers to engage consumers through portable platforms.
CAMPAIGN EXCELLENCE
MB10
Integrated Mobile Campaign
Campaign that effectively and seamlessly utilises mobile technology and other mediums, where the campaign's mobile element integrates across other channels.
MB11
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRMB
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
