FILM LOTUS
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The same work (identical version & duration) can only be entered ONCE in Broadcast (F01-F10) and ONCE in Online Film: Products & Services
(F11-F20)
(F11-F20)
For Broadcast (F01-10), Online Film: Products & Services, and Viral Film (F11-F21), Other Films (F24-F25), Resilience Through Creativity (F27):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Micro Short Film (F22), Web Series (F23), Use of Film as a Medium (F26) and Lotus Roots (LRF):
Each execution/campaign/set of execution constitutes one entry.
For entries in the Resilience Through Creativity (F27) sub-category can be either the broadcast film version or the internet film including other film version.
BROADCAST
F01
Broadcast: Food & Beverages
F02
Broadcast: Consumer Goods
Beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decorations & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
F03
Broadcast: Automotive
Vehicles, boats, and other automotive including automotive accessories.
F04
Broadcast: Retail
Retail stores including online stores, restaurants including cafes & bars.
F05
Broadcast: Travel & Leisure
Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums.
F06
Broadcast: Media & Entertainment
Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
F07
Broadcast: Finance & Real Estate
Financial & investment institutions, insurance, and real estate.
F08
Broadcast: Business & Commercial Public Services
B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
F09
Broadcast: Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
F10
Broadcast: Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
ONLINE FILM
F11
Online Film: Food & Beverages
F12
Online Film: Consumer Goods
Beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decorations & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
F13
Online Film: Automotive
Vehicles, boats, and other automotive including automotive accessories.
F14
Online Film: Retail
Retail stores including online stores, restaurants including cafes & bars.
F15
Online Film: Travel & Leisure
Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums.
F16
Online Film: Media & Entertainment
Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
F17
Online Film: Finance & Real Estate
Financial & investment institutions, insurance, and real estate.
F18
Online Film: Business & Commercial Public Services
B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
F19
Online Film: Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
F20
Online Film: Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
F21
Viral Film
Films created primarily to be shared or distributed online.
F22
Micro Short Film
Micro short films for social platforms such as TikTok, Facebook, Instagram, X, etc.
Note: Set of execution can be entered as one entry, where each micro short film cannot exceed 15 seconds, and total executions cannot exceed 60 seconds.
Note: Set of execution can be entered as one entry, where each micro short film cannot exceed 15 seconds, and total executions cannot exceed 60 seconds.
F23
Web Series
A series of online films.
Note: Series must consist of at least 2 episodes with episodes weaved into a single video file.
Note: Series must consist of at least 2 episodes with episodes weaved into a single video file.
OTHER FILMS
F24
Other Screens
Film primary aired on screen other than TV, cinema or online. Film can be aired at public or private events. It is not limited to festivals, expos, shows, exhibitions or internal functions.
F25
New Realities & Emerging Technology
Film that creatively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), live action photography, gamification, virtual worlds, and all other emerging technology.
INNOVATION
F26
Use of Film as a Medium
NEW
Innovative use of film medium in the brand communication.
CAMPAIGN EXCELLENCE
F27
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LRF
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
