DIGITAL CRAFT LOTUS
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The Digital Craft Lotus awards technological craftsmanship, where design and function enhance user experience using digital elements and capabilities. The decision of the juries will focus on the creative idea, craftsmanship in its execution and user experience.
Each campaign/set of execution constitutes one entry.
DESIGN
Overall creative aesthetic value of the work.
CD01
User Interface (UI)
User Interface design interaction with consumers that optimises the brand on a digital platform through presentation and overall user experience.
CD02
Video & Moving Image
Use of online video, moving images, motion graphics, animation, interactive video, or other digital footage that enhances aesthetic and user experience.
CD03
Digital Illustration & Image Design
Digital Illustration and image design utilised creatively for the digital platform, including 3D modelling, still imagery, photography, artwork, and image manipulation to enhance the user experience.
CD04
Music & Sound Design
Music or Sound Design, including branded music and sound design, utilised creatively to enhance the user experience.
CD05
Overall Aesthetic Design
The overall aesthetic design that enhances the user experience.
FUNCTION
Practicality, Functionality & Performance of the work.
CD06
UX & Journey Design
How the design fluidly results in the overall cohesive interactive user experience with focus on functionality.
CD07
Native & Built-In Feature Integration
Creative utilisation of built-in and existing integral features of a digital device such as mobile, tablet, desktop, laptop, or other digital device including built-in cameras, microphones, touchscreens, Bluetooth, mobile sensors, GPS, etc.
CD08
Experience Design: Multi-Platform
Immersive digital experiences (include both large and small scales) and events designed to engage and/or interact with consumers such as VR, AR, MR, XR, digital installations, motion chairs, multi-screen and multi-dimensional experiences.
CD09
Overall Functional Design
The overall excellence in performance and functionality.
DATA & TECHNOLOGY
CD10
Use of Data
Campaign that demonstrates and utilises innovative use of data to engage consumers whether through its collection, compilation, development, and/or visualisation to enhance the user experience and/or brand communication. The jury will consider how data is presented or utilised to enhance brand experience.
CD11
Use of Technology
Campaign that innovatively utilises existing or new technology such as AI, chatbots, automation, avatars, virtual influencers, apps, cloud services, etc. to enhance brand experience.
Note: This doesn't include prototypes of early stage technology.
Note: This doesn't include prototypes of early stage technology.
LOTUS ROOTS
LRCD
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
