ENTERTAINMENT LOTUS
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The Entertainment Lotus awards brand-funded creative content and entertainment that is created or co-created seamlessly into a platform to engage consumers.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
Each execution/campaign/set of execution constitutes one entry.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight | 30% | |
| • Strategy | 20% | |
| • Execution | 20% | |
| • Results | 30% |
Each execution/campaign/set of execution constitutes one entry.
FILM
EN01
Fiction & Non-Fiction Film: Up to 5 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN02
Fiction & Non-Fiction Film: 5-30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN03
Fiction & Non-Fiction Film: Over 30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
MUSIC & AUDIO
EN04
Branded Music Content
Branded entertainment through music including music videos, collaboration between brand and artist to promote brand or artist.
EN05
Live Experience: Music
Branded entertainment utilising music-led live events to enhance experience for the audience including concerts, live stunts, festivals, events, installations, virtual worlds, etc.
EN06
Audio Content
Branded entertainment or content created for radio, podcasts or other audio platforms.
GAMING
Includes esports if appropriate.
EN07
Audio-Visual Content
NEW
Branded entertainment utilising gaming-led content including film, series, documentaries, posters, music, etc.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN08
Brand Integration, Partnerships & Collaborations: Gaming
NEW
Branded entertainment through gaming where brand partnerships, or collaborations are seamlessly integrated into the gaming experience and enhance the brand.
EN09
Live Experience: Gaming
NEW
Branded entertainment utilising gaming-led live events to enhance experience for the audience including festivals, installations, live demonstrations, esports competitions, virtual worlds, etc.
EN10
Community Engagement: Gaming
NEW
Branded entertainment that effectively utilises gaming to establish and maintain relationships with the gaming community through social engagement with the brand.
EN11
Use of Talent & Influencer: Gaming
NEW
Branded entertainment that effectively utilises or collaborates with gamers, influencers, streamers, or creators to engage the gaming community.
EN12
Breakthrough in Gaming
NEW
Branded entertainment through gaming that innovatively utilises technology, platforms, or other media to redefine and enhance the gaming experience.
SPORTS
Includes esports if appropriate.
EN13
Film & Audio
NEW
Branded entertainment through sports including films, series, documentaries, radio, music, other audio content, etc.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN14
Live Broadcast & Livestream: Sports
NEW
Branded entertainment through live sports coverage including live broadcast through service providers and livestreams.
Note: Sample film must not exceed 30 minutes.
Note: Sample film must not exceed 30 minutes.
EN15
Live Experience: Sports
Branded entertainment through live sporting events including esports, events, installations, virtual worlds, etc.
EN16
Community Engagement: Sports
NEW
Branded entertainment that effectively utilises sports to establish and maintain relationships with the community and fans to enhance relationship with the brand.
EN17
Use of Talent & Influencer: Sports
NEW
Branded entertainment that effectively utilises or collaborates with athletes, sportscasters, influencers, streamers, or creators to engage the sports community.
EN18
Breakthrough in Sports
NEW
Branded entertainment through sports that innovatively utilises technology, platforms, or other media to redefine and enhance the sports experience.
BRAND PARTNERSHIP & COLLABORATION
EN19
Brand Storytelling & Content
NEW
Branded entertainment or content to promote the brand and engage consumers.
EN20
Brand Integration, Partnerships & Collaborations
Branded entertainment or content integrating brand into an existing platform or program including brand sponsorship or partnership collaborations in films, TV programs, radio shows, livestreams, etc. Includes sports-led brand collaborations.
Note: Gaming-led partnerships or collaborations must be entered into EN08.
Note: Gaming-led partnerships or collaborations must be entered into EN08.
EN21
Community Engagement
NEW
Branded entertainment or content that effectively establishes and maintains relationships with the community through social engagement with the brand.
Note: Gaming community engagement must be entered into EN10. Sports community engagement must be entered into EN16.
Note: Gaming community engagement must be entered into EN10. Sports community engagement must be entered into EN16.
EN22
Use of Talent & Influencer
Branded entertainment or content utilising strategic collaboration with talents, celebrities, influencers, KOLs, or creators to create content that engages consumers and enhances the brand.
Note: Use of gamers or gaming-related influencers must be entered into EN11. Use of athletes or sports-related influencers must be entered into EN17.
Note: Use of gamers or gaming-related influencers must be entered into EN11. Use of athletes or sports-related influencers must be entered into EN17.
EXPERIENTIAL
EN23
Live Broadcast & Livestream
Branded entertainment or content utilising live broadcast through service providers and livestreams.
Note:
Note:
Live sports broadcast & livestream must be entered into EN14.
Sample film must not exceed 30 minutes.
EN24
Live Experience
Branded entertainment utilising live events to enhance experience for the audience including live stunts, festivals, events, installations, expos & trade fairs, virtual worlds, etc.
Note: Music-led live experience must be entered into EN05. Gaming-led live experience must be entered into EN09. Sports-led live experience must be entered into EN15.
Note: Music-led live experience must be entered into EN05. Gaming-led live experience must be entered into EN09. Sports-led live experience must be entered into EN15.
INNOVATION & TECHNOLOGY
EN25
Diversity & Inclusion in Entertainment
NEW
Branded entertainment or content that addresses diversity and/or inequality issues in the community including gender, disability, race, religion, etc.
EN26
Digital, Social & Emerging Technology
Branded entertainment or content utilising websites, microsites, social platforms, mobile technology, and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, voice activated technology, blockchain technology, and all other emerging technology to engage consumers.
EN27
Breakthrough in Entertainment
NEW
Branded entertainment or content that innovatively utilises technology, platforms, or other media to enhance the experience or redefines new excellence in branded entertainment.
CAMPAIGN EXCELLENCE
EN28
Integrated Entertainment Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
EN29
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
LREN
Lotus Roots
This is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, or language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
