The Media Lotus awards creative and effective use of media channels to help achieve business goals and objectives.
The decision of the Juries on Media Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
20% |
| • Execution |
|
20% |
| • Results |
|
30% |
Each execution/campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES *NEW*
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
ME03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
ME04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
ME05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
ME06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
USE OF MEDIA
ME07
Use of Screens & Displays
TV, cinema, video-on-demand, in-flight screening, digital & interactive screens, online film, and other online service providers.
Radio, podcasts, and other audio platforms.
ME09
Use of Print & Conventional Outdoor
Magazines, newspapers, inserts, trade journals, printed collaterals, posters, billboards.
ME10
Use of Ambient: Small Scale
Items in bars & restaurants, glasses, beer mats & ashtrays, petrol pumps, flyers, stickers, signage, door hangers.
Note: ‘Small Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
ME11
Use of Ambient: Large Scale
Supersize sites, 3D and non-standard shaped sites, ticket barriers, floor media and other adaptations, signage, buildings or street furniture.
Note: ‘Large Scale' refers to the physical size of the object, not the quantitative volume or scale of distribution.
Exhibitions, events, expos & trade fairs, festivals, etc.
ME13
Use of Guerrilla Marketing & Stunts
Guerrilla marketing tactics, stunts (publicity stunts, street stunts), pop-up events.
ME14
Use of Digital Platforms
Websites, microsites, banner ads, email marketing, games, widgets.
Note: Social media-led campaigns should be entered to Use of Social Platforms (ME16).
ME15
Use of Mobile & Devices
Campaign that effectively utilises technology for mobile and portable devices including mobile applications, widgets, Bluetooth and geolocation technology (RFID, NFC, GPS), QR codes, etc.
ME16
Use of Social Platforms
Campaign that effectively utilises social platforms including social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.
ME17
Use of Retail Media NEW *NEW*
Campaign that effectively utilises retailer’s media or channel such as website, apps, in-store displays, or in-store experience to reach and engage consumers to deliver measurable business impact.
DATA & TECHNOLOGY
Campaign that effectively utilises creative use of data collected, created, or generated including real-time data to execute its media plan.
Campaign that effectively utilises existing or emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, etc.
Note: Emerging Technology doesn't include prototypes of early stage technology.
CONTENT & INFLUENCERS
ME20
Branded Entertainment & Content: Program & Platforms
Campaign that effectively utilises an entertainment or content funded (or co-funded) and generated by the brand for TV, cinema, series, program sponsorships, or partnerships.
ME21
Branded Entertainment & Content: Digital & Social Platforms
Campaign that effectively utilises an entertainment or content funded (or co-funded) and generated by the brand for digital (websites, microsites, banners ads, eDMs, messaging, search engine and viral campaigns & social platforms (social media platforms, networking sites, social activities, streaming platforms, online communities, blogs, etc.).
Campaign that effectively utilises talents, celebrities, influencers, KOLs, creators, etc.
STRATEGY
Campaign that effectively utilises insights to effectively target the right consumers with the right content and message, in the right tone, to achieve the brand’s communication goals.
ME24
Media Planning & Execution
Campaign that effectively determines how, when, how often, and who to the target, and flawlessly executed the media plan in order to achieve the brand’s communication goals.
Campaign that effectively utilises consumer insights and behaviours to formulate and tailor the media plan appropriately. Entries should indicate how the insights attributed to the success of the media plan.
ME26
Collaboration & Media Partnership
Campaign that demonstrates effective brand collaboration or partnership between brand and media to strengthen its media plan and achieve the brand’s communication goals.
CAMPAIGN EXCELLENCE
ME27
Integrated Media Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
ME28
Breakthrough on a Budget *NEW*
Campaign that creatively and effectively formulates its strategy in the face of limited budget and resources to overcome the challenges. Entries should make clear the challenges and limited resources faced by the campaign.
ME29
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
