The Entertainment Lotus awards brand-funded creative content and entertainment that is created or co-created seamlessly into a platform to engage consumers.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
20% |
| • Execution |
|
20% |
| • Results |
|
30% |
Each execution/campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES *NEW*
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
EN03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
EN04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
EN05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
EN06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
FILM
EN07
Fiction & Non-Fiction Film: Up to 5 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
EN08
Fiction & Non-Fiction Film: 5-30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/colour between each episode.
EN09
Fiction & Non-Fiction Film: Over 30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black/colour between each episode.
MUSIC & AUDIO
Branded entertainment utilising music videos, where brand and artist collaborate to promote brand or artist.
EN11
Branded Music Content: Other *NEW*
Branded entertainment integrated into music content including utilised original music composition created specially for a brand’s use.
EN12
Use of Licensed/Adapted Music *NEW*
Branded entertainment utilising license/adapt music track for brand communications to enhance the brand.
EN13
Live Experience: Music
Branded entertainment utilising music-led live events to enhance experience for the audience including concerts, live stunts, festivals, events, installations, virtual worlds, etc.
Branded entertainment or content created for radio, podcasts or other audio platforms.
EN15
Breakthrough in Music *NEW*
Branded entertainment through music that innovatively utilises music including music video, music track or other music content to redefine and enhance the brand. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what music and use of music or audio can achieve.
GAMING
Includes esports if appropriate.
EN16
Audio-Visual Content
Branded entertainment utilising gaming-led content including film, series, documentaries, posters, music, etc.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN17
Brand Integration, Partnerships & Collaborations: Gaming
Branded entertainment through gaming where brand partnerships, or collaborations are seamlessly integrated into the gaming experience and enhance the brand.
EN18
Live Experience: Gaming
Branded entertainment utilising gaming-led live events to enhance experience for the audience including festivals, installations, live demonstrations, esports competitions, virtual worlds, etc.
EN19
Community Engagement: Gaming
Branded entertainment that effectively utilises gaming to establish and maintain relationships with the gaming community through social engagement with the brand.
EN20
Use of Talent & Influencer: Gaming
Branded entertainment that effectively utilises or collaborates with gamers, influencers, streamers, or creators to engage the gaming community.
EN21
Breakthrough in Gaming
Branded entertainment through gaming that innovatively utilises technology, platforms, or other media to redefine and enhance the gaming experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what gaming can achieve.
SPORTS
Includes esports if appropriate.
Branded entertainment through sports including films, series, documentaries, radio, music, other audio content, etc.
Note: For series & docuseries, all episodes should be uploaded in a single video file with 3 seconds black between each episode.
EN23
Live Broadcast & Livestream: Sports
Branded entertainment through live sports coverage including live broadcast through service providers and livestreams.
Note: Sample film must not exceed 30 minutes.
EN24
Live Experience: Sports
Branded entertainment through live sporting events including esports, events, installations, virtual worlds, etc.
EN25
Community Engagement: Sports
Branded entertainment that effectively utilises sports to establish and maintain relationships with the community and fans to enhance relationship with the brand.
EN26
Use of Talent & Influencer: Sports
Branded entertainment that effectively utilises or collaborates with athletes, sportscasters, influencers, streamers, or creators to engage the sports community.
EN27
Breakthrough in Sports
Branded entertainment through sports that innovatively utilises technology, platforms, or other media to redefine and enhance the sports experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what sports can achieve.
BRAND PARTNERSHIP & COLLABORATION
EN28
Brand Storytelling & Content
Branded entertainment or content to promote the brand and engage consumers.
EN29
Brand Integration, Partnerships & Collaborations
Branded entertainment or content integrating brand into an existing platform or program including brand sponsorship or partnership collaborations in films, TV programs, radio shows, livestreams, etc. Includes sports-led brand collaborations.
Note: Gaming-led partnerships or collaborations must be entered into EN17.
EN30
Community Engagement
Branded entertainment or content that effectively establishes and maintains relationships with the community through social engagement with the brand.
Note: Gaming community engagement must be entered into EN19. Sports community engagement must be entered into EN25.
EN31
Use of Talent & Influencer
Branded entertainment or content utilising strategic collaboration with talents, celebrities, influencers, KOLs, or creators to create content that engages consumers and enhances the brand.
Note: Use of gamers or gaming-related influencers must be entered into EN20. Use of athletes or sports-related influencers must be entered into EN26.
EXPERIENTIAL
EN32
Live Broadcast & Livestream
Branded entertainment or content utilising live broadcast through service providers and livestreams.
Note:Sample film must not exceed 30 minutes. Live sports broadcast & livestream must be entered into EN23.
Branded entertainment utilising live events to enhance experience for the audience including live stunts, festivals, events, installations, expos & trade fairs, virtual worlds, etc.
Note: Music-led live experience must be entered into EN13. Gaming-led live experience must be entered into EN18. Sports-led live experience must be entered into EN24.
INNOVATION & TECHNOLOGY
EN34
Diversity & Inclusion in Entertainment
Branded entertainment or content that addresses diversity and/or inequality issues in the community including gender, disability, race, religion, etc.
EN35
Digital, Social & Emerging Technology
Branded entertainment or content utilising websites, microsites, social platforms, mobile technology, and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, voice activated technology, blockchain technology, and all other emerging technology to engage consumers.
CAMPAIGN EXCELLENCE
EN36
Breakthrough in Entertainment
Branded entertainment or content that innovatively utilises technology, platforms, or other media to enhance the experience or redefines new excellence in branded entertainment. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what entertainment can achieve.
EN37
Integrated Entertainment Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
EN38
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
