The Commerce Lotus awards creative and innovative solutions to enhance the consumer experience and drive business sales including both offline commerce and eCommerce (Social Commerce, mCommerce, or Digital Commerce).
The decision of the Juries on Commerce Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
20% |
| • Execution |
|
20% |
| • Results |
|
30% |
Each campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES *NEW*
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
CM03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
CM04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
CM05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
CM06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
CHANNEL
Creative utilisation of websites to drive business sales.
CM08
Social & Influencer Commerce
Creative utilisation of online social platforms or influencers to engage consumers to drive business sales.
Creative utilisation of application of mobile commerce to drive business sales. This may include, but not limited, to apps, wallets, reward/loyalty programs.
CM10
Entertainment Commerce
Campaign that effectively combines entertainment content and commerce to engage consumers and drive business sales. Includes brand partnerships and collaborations, theatre, gaming, sports, music, virtual worlds, etc.
CM11
Sustainable Commerce
Application of environmentally friendly and sustainable commerce practices including use of sustainable/recycled materials for products or packaging, eco-friendly supply chain and logistics, waste management and recycling practices, use of clean energy, etc.
Innovative and inventive use of new or existing platforms, technology, or channels to drive business sales.
EXPERIENCE & ENGAGEMENT
CM13
In-Store Experiences
In-store communications including product & shelf display, in-store merchandising & promotion, pop-up stores, events, sampling, etc. that drive business sales.
Campaign that creatively and effectively target, engage, or retain consumers to enhance their experience and drive business sales including relevant content, promotions, incentives, etc.
TECHNOLOGY
Campaign that effectively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, wearable technology, geolocation technology (RFID, NFC, GPS), voice activated technology, blockchain technology, and all other emerging technology to drive business sales.
Note: Emerging Technology doesn't include prototypes of early stage technology.
Campaign that creatively and innovatively offers payment solutions that motivate consumer purchases or ease consumer purchasing experience including biometric verification technology, blockchain technology, softwares, apps, digital wallets, interactive & touch technology, customer reward automation, etc.
Note: This doesn't include prototypes of early stage technology.
STRATEGY
CM17
Customer Acquisition & Retention
Campaign that effectively attracts, maintains, or strengthens customer relationships to drive engagement and business sales. Includes online and offline commerce such as competitions, promotional incentives, geofencing, app, use of social & digital platforms, etc.
Note: Entrants must indicate how the campaign successfully retain consumer loyalty (eligibility period: past 2 years).
CAMPAIGN EXCELLENCE
CM18
Breakthrough in Commerce
Campaign or brand that creatively and innovatively utilised new commerce solutions to change or disrupt the consumer behaviour. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative solutions that shift the possibilities of what commerce campaigns can achieve.
Effective and seamless utilisation and integration of multiple platforms, technology, or channels.
CM20
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
