The Gaming & Sports Lotus awards brand-funded creative content that is created or co-created seamlessly through Gaming & Sports to engage consumers and community.
The decision of the Juries on Gaming & Sports Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
20% |
| • Execution & Craft |
|
25% |
| • Results |
|
25% |
Each execution/campaign/set of execution constitutes one entry.
GAMING
GS01
Audio-Visual Content
Campaign that creatively utilises gaming-led content including film, series, documentaries, posters, music, game trailer, etc.
Note: For series & docuseries, all episodes must be uploaded in a single video file with 3 seconds black between each episode.
GS02
Brand Integration, Partnerships & Collaborations
Campaign that creatively utilises gaming where brand partnerships, sponsorship or collaborations are seamlessly integrated into the gaming experience and enhance the brand.
Campaign that creatively utilises gaming-led live events to enhance experience for the audience including festivals, installations, live demonstrations, esports competitions, virtual worlds, etc.
GS04
Community Engagement
Campaign that effectively utilises gaming to engage and maintain relationships with the gaming community through social engagement to amplify a brand message.
GS05
Use of Talent & Influencer
Campaign that effectively utilises or collaborates with gamers, influencers, streamers, or creators to amplify a brand message and drive the gaming community engagement.
GS06
Use of Gaming, Esports & Streaming Platforms
Campaign that utilises existing gaming platforms, esports properties, streaming platforms, gaming communities or gaming activations to communicate a brand, product, service or message.
Campaigns that effectively utilises immersive gaming experiences to launch or relaunch a game or gaming product.
GS08
Branded Games & Gaming Experiences
Campaign that engages audiences and communicates a brand’s identity, message or purpose through brand-funded or co-created games and playable experiences. Includes standalone branded games and experiences developed within established or emerging gaming platforms. Entries should demonstrate the quality of game design and player experience, and how the brand is meaningfully integrated into the gameplay.
Note: Independent commercial games without brand funding or collaboration are not eligible. Game studios, developers, publishers and platform specialists may enter eligible work independently or jointly with the agency and brand involved.
GS09
Diversity & Inclusion in Gaming
Campaign that creatively and effectively addresses diversity and/or inequality issues in the community including gender, disability, race, religion, etc.
GS10
Breakthrough in Gaming
Campaign that effectively utilises gaming that innovatively use technology, platforms, or other media to redefine and enhance the gaming experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what gaming can achieve.
SPORTS
Campaign that creatively utilises sports-led content including films, series, documentaries, radio, music, other audio content, etc.
Note: All episodes must be uploaded in a single video file with 3 seconds black between each episode.
GS12
Live Broadcast & Livestream
Campaign that effectively utilises live sports coverage including live broadcast through service providers and livestreams including esports, events, installations, virtual worlds, etc.
Note: Sample film must not exceed 30 minutes.
GS13
Community Engagement
Campaign that effectively utilises sports to establish and maintain relationships with the community and fans to enhance relationship with the brand.
GS14
Use of Talent & Influencer
Campaign that effectively leverages the reach, credibility or endorsement of established athletes, sportscasters, celebrities, influencers, KOLs- to amplify a brand message and drive fan engagement among the sports community. Entries will be judged on how strategically the influencer's audience and authority were matched to the brand and idea.
Note: Works where the partner's original creative voice shapes the work itself, should be entered into Brand Integration, Partnerships & Collaborations (GS15).
GS15
Brand Integration, Partnerships, Sponsorship & Collaborations
Campaign that creatively utilises sports where brand partnerships, sponsorship or collaborations are seamlessly integrated into the sports experience and enhance the brand.
GS16
Brand Storytelling & Content
Campaign that delivers compelling sports-related content through a cohesive narrative across multiple, measurable touchpoints. Entries will be judged on the quality of the content and how effectively it communicates or evolves the brand’s identity.
Note: Integrated campaign not narrating a single storyline should be entered into Integrated Campaign through Sports (GS19)
GS17
Diversity & Inclusion in Sports
Campaign that addresses diversity and/or inequality issues in the sport community including gender, disability, race, religion, etc. through sports.
GS18
Breakthrough in Sports
Campaign that effectively leverages sports and innovatively use technology, platforms, or other media to redefine and enhance the sports experience. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what sports can achieve.
GS19
Integrated Campaign through Sports
Campaign that effectively and seamlessly integrates brand’s message through sports into multiple mediums and platforms to engage consumer experience and enhance the brand.
CONTENT & STRATEGY
Campaigns that harness the power of humour—infusing wit, satire, and clever narrative to create joyful, unforgettable brand connections.
CAMPAIGN EXCELLENCE
GS21
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to adfest that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
