The same work (identical version & duration) can only be entered ONCE in Broadcast (F01-F06) and ONCE in Online Film: Products & Services (F07-F16).
For Broadcast (F01-F06), Online Film: Products & Services, and Viral Film (F07-F17), Other Films (F20-F21), and Resilience Through Creativity (F23):
Each execution constitutes one entry. Executions which form a campaign must be entered and paid for as single entries.
For Micro Short Film (F18), Web Series (F19), Breakthrough in Film (F22), and Lotus Roots (LRF):
Each execution/campaign/set of execution constitutes one entry.
For entries in the Resilience Through Creativity (F23), entries can be broadcast, online, or other films.
BROADCAST
F01
Broadcast: Consumer Goods
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
F02
Broadcast: Automotive
Vehicles, boats, and other automotive including automotive accessories.
F03
Broadcast: Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
F04
Broadcast: Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
F05
Broadcast: Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
F06
Broadcast: Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
ONLINE FILM
F07
Online Film: Food & Beverages
F08
Online Film: Consumer Goods
Beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decorations & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
F09
Online Film: Automotive
Vehicles, boats, and other automotive including automotive accessories.
Retail stores including online stores, restaurants including cafes & bars.
F11
Online Film: Travel & Leisure
Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums.
F12
Online Film: Media & Entertainment
Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
F13
Online Film: Finance & Real Estate
Financial & investment institutions, insurance, and real estate.
F14
Online Film: Business & Commercial Public Services
B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
F15
Online Film: Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
F16
Online Film: Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
Films created primarily to be shared or distributed online.
Micro short films for social platforms such as TikTok, Facebook, Instagram, X, etc.
Note: Set of execution can be entered as one entry, where each micro short film cannot exceed 15 seconds, and total executions cannot exceed 60 seconds.
A series of online films.
Note: Series must consist of at least 2 episodes with episodes weaved into a single video file.
OTHER FILMS
Film created for any other screens other than TV, cinema or online. Includes events, festivals, expos, shows, exhibitions, and other public or private events.
F21
New Realities & Emerging Technology
Film that creatively utilises immersive and emerging technology such as AI, new realities (VR, AR, MR, XR), live action photography, gamification, virtual worlds, and all other emerging technology.
CAMPAIGN EXCELLENCE
F22
Breakthrough in Film *NEW*
Campaign that innovatively uses the film medium that redefines how stories are told, experienced, or connected with audiences.
It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what film can achieve.
F23
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to ADFEST that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
