The Digital Craft Lotus awards the craftsmanship, design and user experience of the execution itself.
Note: The same work may also be entered into Digital & Social Lotus, where it will be evaluated against category-specific criteria.
Each campaign/set of execution constitutes one entry.
DESIGN
Overall creative aesthetic value of the work.
User Interface design interaction with consumers that optimises the brand on a digital platform through presentation and overall user experience.
CD02
Video & Moving Image
Use of online video, moving images, motion graphics, animation, interactive video, or other digital footage that enhances aesthetic and user experience.
CD03
Digital Illustration & Image Design
Digital Illustration and image design utilised creatively for the digital platform, including 3D modelling, still imagery, photography, artwork, and image manipulation to enhance the user experience.
CD04
Music & Sound Design
Music or Sound Design, including branded music and sound design, utilised creatively to enhance the user experience.
CD05
Overall Aesthetic Design
The overall aesthetic design that enhances the user experience.
FUNCTION
Practicality, Functionality & Performance of the work.
How the design fluidly results in the overall cohesive interactive user experience with focus on functionality.
CD07
Native & Built-In Feature Integration
Creative utilisation of built-in and existing integral features of a digital device such as mobile, tablet, desktop, laptop, or other digital device including built-in cameras, microphones, touchscreens, Bluetooth, mobile sensors, GPS, etc.
CD08
Immersive & Experiential Design
Craft of designing immersive digital experiences and events — at any scale — that engage or interact with audiences, including VR/AR/MR/XR, digital installations, multi-screen and multidimensional experiences. Entries will be judged on the quality of experiential craft and interaction design. Where physical elements feature, the digital craft must be the defining component.
DATA & TECHNOLOGY
Campaign that demonstrates and utilises innovative use of data to engage consumers whether through its collection, compilation, development, and/or visualisation to enhance the user experience and/or brand communication. The jury will consider how data is presented or utilised to enhance brand experience.
CD10
Use of Technology (applied / non-AI-core)
Campaign that utilises craft that innovatively applies existing or emerging technology — automation, chatbots, avatars, cloud services, apps and similar — to enhance the brand experience.
Note: excludes prototypes and early-stage technology. Works where AI is the core enabling craft must be entered in Use of AI (CD11).
Campaign that utilises craft in which artificial intelligence is the core enabler — machine learning, NLP, computer vision, predictive analytics or generative tools — used to engage consumers, improve efficiency or enhance the brand experience. Entries will be judged on the sophistication and purpose of the AI craft, not merely its presence.
Note: excludes prototypes and early-stage technology.
LOTUS ROOTS
The Lotus Roots is an award unique to adfest that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
