The Creative Craft Lotus celebrates excellence in the craft of brand communication, recognising how imagery, language, design and production bring creative ideas to life. Entries will be judged on the quality of execution and how effectively the craft strengthens the intended communication.
Each execution/campaign/set of execution constitutes one entry.
CREATIVE CRAFT LOTUS
How the photography or use of photography brings the creative idea to life.
How the illustration or use of illustration brings the creative idea to life.
How the typography or font design brings the creative idea to life.
How the art direction brings the creative idea to life.
How the writing of the copy, including headline, body, and tagline bring the creative idea to life.
How the retouching and image manipulation bring the creative idea to life.
CP07
Computer Generated Imagery (CGI)
How CGI such as 3D modeling, lighting, rendering, etc. bring the creative idea to life.
How the production design & styling including wardrobe, props contribute to the final image and bring the creative idea to life.
INNOVATION & TECHNOLOGY CRAFT
CP09
Innovative Use of Printing Technique
Innovative use of printing techniques such as 3D printing, or use of new materials.
CP10
Use of AI & Technology *NEW*
How the use of AI or other technologies enhances craft disciplines such as typography, art direction, copywriting, photography, and illustration to bring the creative idea to life in print and outdoor work. Entries will be judged on the creativity and skill of the application, the quality of the execution, and how effectively the technology elevates the final work.
Note: Digital-only work is not eligible and should be entered in Digital Craft Lotus.
LOTUS ROOTS
The Lotus Roots is an award unique to adfest that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
