The Entertainment Lotus awards brand-funded creative content and entertainment that is created or co-created seamlessly into a platform to engage consumers.
The decision of the Juries on Entertainment Lotus winner will be based on 4 criteria and weighted as follow:
| • Creativity/Idea/Insight |
|
30% |
| • Strategy |
|
20% |
| • Execution |
|
20% |
| • Results |
|
30% |
Each execution/campaign/set of execution constitutes one entry.
PRODUCTS & SERVICES
Food & beverages, beauty & healthcare products, pharmaceutical products, household maintenance & cleaning products, electronics & appliances, home decoration & furniture, fashion, toys, sportswear & equipment, other FMCG & consumer durable goods.
Vehicles, boats, and other automotive including automotive accessories.
EN03
Retail, Leisure & Entertainment
Retail stores including online stores, restaurants including cafes & bars. Transportation & travel services, hotel & resorts, sports, gaming, gambling, and other recreational facilities, festivals & events, museums. Film, music, publications, broadcasting stations, digital platforms, streaming service providers, podcasts, music services, and other media & entertainment services.
EN04
Finance, Business & Commercial Public Services
Financial & investment institutions, insurance, and real estate. B2B, B2C, and other professional business services. Commercial Public Services including telecommunications, waste management, education, law enforcement, utilities, healthcare.
EN05
Corporate Image & Corporate Social Responsibility
Brand’s concerted effort and commitment to address social, environmental, or economic issues for the betterment of society and also increases positive corporate image.
EN06
Public Services & Cause Appeals
Announcements by non-profit organisations, foundations, charities, or NGOs to raise awareness, change public attitudes, or change behaviour on health & safety, environmental issues, societal issues, and public services issues.
FILM
EN07
Fiction & Non-Fiction Film: Up to 5 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes must be uploaded in a single video file with 3 seconds black between each episode.
EN08
Fiction & Non-Fiction Film: 5-30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes must be uploaded in a single video file with 3 seconds black between each episode.
EN09
Fiction & Non-Fiction Film: Over 30 minutes
Branded fiction & non-fiction film, series, documentaries, docuseries, reality film for TV, cinema, online, video-on-demand and streaming platforms.
Note: for series & docuseries, all episodes must be uploaded in a single video file with 3 seconds black between each episode.
MUSIC & AUDIO
Branded entertainment utilising music videos, where brand and artist collaborate to promote brand or artist.
EN11
Branded Music Content: Other
Branded entertainment integrated into music content including utilised original music composition created specially for a brand’s use.
EN12
Use of Licensed/Adapted Music
Branded entertainment utilising license/adapt music track for brand communications to enhance the brand.
EN13
Live Experience: Music
Branded entertainment utilising music-led live events to enhance experience for the audience including concerts, live stunts, festivals, events, installations, virtual worlds, etc.
Branded entertainment or content created for radio, podcasts or other audio platforms.
EN15
Breakthrough in Music
Branded entertainment through music that innovatively utilises music including music video, music track or other music content to redefine and enhance the brand. It celebrates work that goes beyond convention — introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what music and use of music or audio can achieve.
BRAND PARTNERSHIP & COLLABORATION
EN16
Brand Integration, Partnerships & Collaborations
Branded entertainment or content integrating brand into an existing platform or program including brand sponsorship or partnership collaborations in films, TV programs, radio shows, livestreams, etc.
EN17
Community Engagement
Branded entertainment or content that effectively utilises social media platforms, networking sites, social activities, etc. to target, build, engage, or maintain online communities to build and enhance consumers relationship with the brand.
EN18
Use of Talent & Influencer
Branded entertainment or content utilising strategic collaboration with talents, celebrities, influencers, KOLs, or creators to create content that engages consumers and enhances the brand.
CONTENT & STRATEGY
EN19
Brand Storytelling & Content
Branded entertainment or content to promote the brand and engage consumers.
EN20
Diversity & Inclusion in Entertainment
Branded entertainment or content that addresses diversity and/or inequality issues in the community including gender, disability, race, religion, etc.
Branded entertainment or content utilising live broadcasts, livestreams or live events to engage audiences and enhance their experience. This includes broadcasts through service providers, livestreams, live stunts, festivals, events, installations, expos & trade fairs, virtual worlds, and other live experiences.
Note: Sample films must not exceed 30 minutes. Music-led live experiences must be entered in EN13.
Work that celebrates the art of humour in branded communications, infusing wit, satire, and cleverness into campaigns that provide amusement and create memorable, laughter-inducing connections with audiences.
TECHNOLOGY
EN23
Digital, Social & Emerging Technology
Branded entertainment or content utilising websites, microsites, social platforms, mobile technology, and emerging technology such as AI, new realities (VR, AR, MR, XR), gamification, virtual worlds, voice activated technology, blockchain technology, and all other emerging technology to engage consumers.
CAMPAIGN EXCELLENCE
EN24
Breakthrough in Entertainment
Branded entertainment or content that innovatively utilises technology, platforms, or other media to enhance the experience or redefines new excellence in branded entertainment. It celebrates work that goes beyond convention—introducing new ideas, formats, technologies, or creative executions that shift the possibilities of what entertainment can achieve.
EN25
Integrated Entertainment Campaign
Campaign that effectively and seamlessly utilises multiple mediums.
EN26
Resilience Through Creativity
Ideas and creative solutions that demonstrate the brand’s resilience and resolve in the face of challenges such as budget constraints, changes in market conditions, societal issues, and/or changes in consumer behaviour.
LOTUS ROOTS
The Lotus Roots is an award unique to adfest that is awarded to works that embody local values whether in terms of culture, religion, beliefs, traditions, language, insights, or context. Lotus Roots recognizes works that preserve and celebrate the rich heritage and value of each local culture.
