Build to Connect: Human x AI Synergy
Napapatch Kantasil/Arthit Naidu

In the quest to craft compelling campaigns, Meta embodies the fusion of Human and AI Synergy under the banner 'Build to Connect'. This philosophy intertwines intuitive human understanding with AI’s analytical prowess, creating campaigns that resonate deeply with customer values and aspirations. In this session we will discuss a collaborative framework where AI informs strategy with data-driven insights, while human creativity infuses empathy and relevance. This framework will enables brands to deliver personalized narratives that captivate and connect, ensuring each campaign is a reflection of the audience's collective heartbeat, making every interaction not just seen, but felt.


Hashtag:

Creative, AI, Craft

Napapatch Kantasil
Creative Strategist, Creative Shop SEA-TH
Meta
Bangkok

Napapatch's career commenced in the film industry at Sahamongkolfilm International and humorous TV programming with Saranae Show, which provided an excellent foundation for his journey in advertising. With a diverse background in advertising, he's honed his creative skills over the years and worked as a Creative at prestigious agencies such as TBWA, SC Matchbox, Dentsu, McCann Worldgroup, Mcfiva, JWT, and Publicis One, contributing to numerous successful campaigns around the world. He's been a member of the Meta Creative Shop team in South East Asia for the past six years, where he uses innovation and creativity to achieve brand success. His experience includes serving as a judge and jury member for local and international advertising award competitions.
Arthit Naidu
Client Partner Thailand
Meta
Bangkok

Arthit, a Client Partner at Meta for five years, brings deep expertise in Retail and E-commerce from diverse roles at Uber, Grab, and Deutsche Bank. His broad experience across multiple sectors and solutions has established him as a versatile and knowledgeable professional in the advertising industry.
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