Tay Guan Hin, Creative Chairman of BBDO Singapore, carved a significant name for himself in the creative industry. His creativity, displayed through his contributions to notable agency global networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, has been a game-changer. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges.

His newly launched book by Penguin "Collide: Embracing Conflict to Boost Creativity" became one of Amazon's best-selling in less than 24 hours. This is his first book.

Internationally recognized, with over 300 creative awards to his name. He etched a mark in history by becoming the first Singaporean in Southeast Asia to serve as a Jury President at Cannes Lions and the first to preside Design & Art Direction London, a global show of high reputation and many other prestigious regional events like APAC Effies and ADFEST.

Known for his engaging speeches, Guan has been a global keynote speaker at various industry events, including TEDx, Spikes Asia, Ad Stars, Brand Magic Summit, One Show, and Cannes Lions. He has shared his insights with major clients such as the US Grain Council, Tencent, Ntuc, TikTok, Meta and Unilever.

A strong advocate for nurturing future talents, Guan founded the first student awards in Singapore and has mentored and trained young talents. He notably served as a judge and speaker at the 2004 One Show China.

Guan's dedication to promoting innovation was further demonstrated during his tenure as the President of the Asia Professional Speakers Association from 2022-2023.

Expertise in generative AI (since 2019), creative technology, new media art, data art, creative coding, design/UX engineering, development for mobile, web and physical spaces as well as consulting, implementing and scaling solutions based on traditional enterprise stacks or modern microservices-driven infrastructures.

Led design & engineering teams in building large-scale creative experiences and products across South-East Asia, China, Middle-East and Australia for clients such as ComfortDelGro (Zig), Honda, HSBC, ENBD, RAM, Heineken, Tiger Beer, UOB, Netflix, Nike, Uber, Google, YouTube, Siemens, IMDA, SP Group, McCormick, Aramex, Toyota and Telstra.

Obsessed with constantly improving working processes and methodologies to stay ahead of the competition. This was done by pushing for new collaboration tools (Asana, Figma), creating new disciplines (Design Engineering) and starting new working groups (Prototype Studio and BrandAI).

Laurent is also driving the search for new talents across APAC through university collaborations with SUTD in Singapore and NYU in Shanghai.

As Executive Creative Producer of Squeak E. Clean Studios’ APAC, Karla Henwood fuses 25 years of advertising experience with a passion for music, artistry and technology. Her career is widely celebrated, in 2023 sits in the top 50 Women in Media, in 2021 at the inaugural 'Best of The Best' Awards, Karla won both the "Mentor" category and took out the Grandprix 'Adlander of the Year' Award. Prior to this she was awarded 2019 industry “Mentor” and 2018 “Creative Producer of the Year” at B&T Magazine’s Women in Media Awards.

As a driving force behind a raft of award-winning work at Squeak E. Clean Studios, Karla is responsible for nurturing talent and creative thinking across new technologies and emerging media.

Karla’s industry expertise has been tapped for juries in top international festivals and award shows including Cannes Lions, AICP Awards, ADFEST, Ciclope Festival, AMP Awards and AWARD Awards, as well as being a part of the inaugural AICP Global Awards Committee.

Tyrone Estephan, a luminary in the realm of visual effects, brings a wealth of creative prowess to the intersection of film, television, and cutting-edge technologies.

With a distinguished background in visual effects, Tyrone has been a guiding force as the Executive Director for Alt.vfx Group, a trailblazing post-production company that clinched the coveted title of the #1 Post Production Company in the Asia Pacific at the 2021 Immortal Awards.

Fueled by an unbridled passion for creativity, Tyrone played a pivotal role in the establishment of T&DA, a progressive content studio that has left an indelible mark on the Asia-Pacific region. Through collaborative endeavors with global titans such as Facebook, RIOT Games, Coca-Cola, Snapchat, TikTok, VISA, CommBank, Vogue, Oxfam, Cadbury, Volkswagen, and Sony Pictures, among numerous others, Tyrone has been at the forefront of transformative creative ventures.

Under Tyrone's leadership, exceptionally talented teams have delivered a diverse portfolio of award-winning projects across the globe. From interactive visual effects and animation to groundbreaking work in AR/VR/AI experiences, game development, Web 3.0 initiatives, art installations, and digital campaigns, the achievements have garnered acclaim at many prestigious industry events such as ADFEST.

Committed to pushing creative boundaries, Tyrone Estephan stands as a stalwart contributor to the ever-evolving landscape of the industry. As a leading expert in generative AI, his insights and perspectives promise to illuminate the fascinating intersection of artificial intelligence and the creative realm during the upcoming panel discussion.