ADFEST 2023

CRAFT@ADFEST 18-19 CREATIVE@ADFEST 20-21

< TO PROGRAM BY DAY

ADFEST 2023 PROGRAM

THURSDAY 23 MARCH

9.30-10.05

Sound at the Speed of Culture
Diederik van Middelkoop
Amp.Amsterdam

10.05-10.40

Design Everything. Copy that?
Marko Klijn
Cirkus

10.40-11.15

ADFEST 2033:
Getting There Together Safely
Umaporn Whittaker-Thompson
Vu-Quan Nguyen-Masse
Vero

11.15-11.50

How Brands Can Take Advantage of the Billion Dollar Podcast Market
Jeremy Ryan Slate
Command Your Brand

11.50-12.25

Idea Smuggling
Adams Fan
F5 Shanghai

12.25-13.00

Adtertainment
Napapatch Kantasil
Arthit Naidu
Meta

9.15-13.30 BREAKOUT STAGE:
INNOVA LOTUS
Shortlists
Presentation

13.00-14.30

Lunch

14.30-15.05

How Al Impacts the
Creative Industry
Nikola Stefanovic
The Mill Shanghai

15.05-15.40

Culture & Technology:
Two Worlds Converging Into One
Cyril Louis & Laurent Thevenet
Publicis Groupe- Le Pub

15.40-16.15

Technology Drives Chinese Cultural Heritage
Preservation to the Forefront of the Digital Era
Vincent Li
Tencent

16.15-16.50

Your Future in the Metaverse
Emile Rademeyer
VANDAL

16.50-17.25

Makers of Tomorrow
Learn how to harness the tools that will build the ideas of the future
Joe Braithwaite
Google, Creative Works

PRE-REGISTRATION REQUIRED

13.00-15.30 PATTAYA 3:

World
Producers
Summit
Steve Davies
Advertising Producers Association (APA)
&
Commercial Film Producers of Europe (CFPE)
Valeria Berezhna
Young Director Award (YDA)

14.30-17.30
BREAKOUT STAGE:

INNOVA Lotus &
Lotus Roots
Screening

17.25

WELCOME PARTY
@ INFINI POOL, GRAND WING

FRIDAY 24 MARCH

9.30-10.05

Unlock Business Growth with Creative Leadership:
A Non-Advertising Perspective
Dickson Tang
DicksonTang.me

10.05-10.40

Rising through Human Craft:
Unlocking the
Humanity of Technology
Jessica Davey
Media.Monks

10.40-11.15

Playing with Scenography for Brand Experience
Hak Kyun Choi
Cheil Worldwide

11.15-11.50

Storytelling
Claire Waring
R/GA

11.50-13.00

Short Films for ADFEST 2020 by the Fabulous Five
Moderated by
Diederik van Middelkoop
Apiwat Pattalarungkhan
Masashi Fukuda
Ryo Matsumoto
Shay Zhao
Yuriko Minami

PRE-REGISTRATION REQUIRED

9.30-13.00
PATTAYA 3:

Creativity for the Mobile-First Era
Guan Hin Tay
BBDO Asia
Ming Wei
Boom Digital Media
@mingweirocks

BREAKOUT STAGE:
Juries Insights

11.00-11.45
Commerce/
Media/PR

12.00-12.45
Brand Experience/
Direct

13.00-14.30

Lunch

14.30-15.05

Doubt it!
~ Trick for Breakthrough ~
Taro Taniwaki, Hakuhodo Inc.
Phannika Vongsayan, Wolf BKK

15.05-15.40

Experience is Overrated
Ronald Ng
MRM & McCann Worldgroup

15.40-16.15

Thai vs Japanese:
Secret Recipe of Creativity
Takayuki Niizawa
Park Wannasiri
Wunderman Thompson

16.15-16.50

Branding in Asia
Hans Lopez-Vito
BBDO Asia

16.50-17.25

Rising Sauna Experience
Kenroku Arakawa
ADK Marketing Solutions Inc. & alphabox
Fumihiko Sagawa
ADK Marketing Solutions Inc.
Kohtatsu Mihara
IBM Japan, Ltd. & alphabox

PRE-REGISTRATION REQUIRED

14.30-17.30
PATTAYA 3:

Step Into
AR & Reels
META SEA-TH expert team
Meta

BREAKOUT STAGE:
Juries Insights

14.30-15.15
Design/Print &
Outdoor Craft

15.30-16.15
Digital & Social/
Digital Craft/
Mobile

16.30-17.15
Film Craft/
New Director

17.25-18.00

Coffee Break

18.00

AWARD PRESENTATION	Brand Experience Lotus
Chairman’s Address	Direct Lotus
Digital & Social Lotus	Commerce Lotus
Digital Craft Lotus	Media Lotus
Mobile Lotus	PR Lotus
Design Lotus	New Director Lotus (Inc. Fabulous Five)
Print & Outdoor Craft Lotus	Film Craft Lotus

SATURDAY 25 MARCH

9.30-10.05

WARC Creative: Trends from the World’s Most Creatively Effective Campaigns
Rica Facundo
WARC

10.05-10.40

What Is the Path to Creative Excellence?
Emma Wilkie
Little Black Book

10.40-11.15

2023 the year of travel…But at what cost?
Carly Stone & Anna Hewitt, Madam Films
Gabi Kay, Green The Bid
Claire Wilkie, Limitless Broadcast
Rob Payton, Arri VP Stage

11.15-11.50

Look down and look around:
Creativity and the Wisdom of the Forest
Julian Boulding
thenetworkone

11.50-13.00

Ogilvy Asia-Pacific Presents
Young Lotus Workshop 2023:
Ogilvy X Borderless Creativity
Andrew Chu
Sarah Leith Izzard

BREAKOUT STAGE:
Juries Insights

10.00-10.45
Film/Outdoor/
Press/Radio &
Audio

11.00-11.45
Effective/
Entertainment

12.00-12.45
INNOVA/
Lotus Roots

13.00-14.30

Lunch

14.30-15.05

How Brands Green:
The New Sustainability Narrative
Paul Kemp-Robertson
Contagious

15.05-15.40

Gerety Talks with Adobo Magazine: What makes work award worthy?
Moderated by Angel Guerrero, adobo
Goya Juanroong, Cheil Worldwide
Hansa Wongsiripitack, The 1, Central Group
Hà Nguyễn Thị Hải, VMLY&R
Prerna Mehra, MullenLowe MENA

15.40-16.15

How Entertainment Drives Impact on TikTok
Nikhil Sandhu
TikTok

16.15-16.50

What Creativity Is Made of
Donal Keenan
D&AD

16.50-17.25

Rise, But in a Memorable Way.
Ali Rez
Grand Jury President
Impact BBDO

13.00-18.00
BREAKOUT STAGE:
Winners Showcase:
Brand Experience Lotus
Commerce Lotus
Design Lotus
Digital Craft Lotus
Digital & Social Lotus
Direct Lotus
Film Craft Lotus
Media Lotus
Mobile Lotus
New Director Lotus
PR Lotus
Print & Outdoor Craft Lotus

PRE-REGISTRATION REQUIRED

14.30-16.30
PATTAYA 3:

CG Metahumans and the Infinite New Frontier of Communication
Chris Colman
Gus Karam
Yanyie Tran
Final Frontier
Ray Fu
VOGUE China

17.25-18.00

Coffee Break

18.00-20.00

AWARD PRESENTATION

Young Lotus	Effective Lotus
Outdoor Lotus	Entertainment Lotus
Press Lotus	INNOVA Lotus
Radio & Audio Lotus	Lotus Roots
Film Lotus	Special Awards

20.00

AFTER PARTY @ INFINI POOL, BEACH WING

ADFEST 2023 PROGRAM

THURSDAY 23 MARCH

9.30-10.05

Sound at the Speed of Culture
Diederik van Middelkoop
Amp.Amsterdam

10.05-10.40

Design Everything. Copy that?
Marko Klijn
Cirkus

10.40-11.15

ADFEST 2033:
Getting There Together Safely
Umaporn Whittaker-Thompson
Vu-Quan Nguyen-Masse
Vero

11.15-11.50

How Brands Can Take Advantage of the Billion Dollar Podcast Market
Jeremy Ryan Slate
Command Your Brand

11.50-12.25

Idea Smuggling
Adams Fan
F5 Shanghai

12.25-13.00

Adtertainment
Napapatch Kantasil
Arthit Naidu
Meta

9.15-13.30 BREAKOUT STAGE:
INNOVA LOTUS
Shortlists
Presentation

13.00-14.30

Lunch

14.30-15.05

How Al Impacts the
Creative Industry
Nikola Stefanovic
The Mill Shanghai

15.05-15.40

Culture & Technology:
Two Worlds Converging Into One
Cyril Louis & Laurent Thevenet
Publicis Groupe- Le Pub

15.40-16.15

Technology Drives Chinese Cultural Heritage
Preservation to the Forefront of the Digital Era
Vincent Li
Tencent

16.15-16.50

Your Future in the Metaverse
Emile Rademeyer
VANDAL

16.50-17.25

Makers of Tomorrow
Learn how to harness the tools that will build the ideas of the future
Joe Braithwaite
Google, Creative Works

PRE-REGISTRATION REQUIRED

13.00-15.30 PATTAYA 3:

World
Producers
Summit
Steve Davies
Advertising Producers Association (APA)
&
Commercial Film Producers of Europe (CFPE)
Valeria Berezhna
Young Director Award (YDA)

14.30-17.30
BREAKOUT STAGE:

INNOVA Lotus &
Lotus Roots
Screening

17.25

WELCOME PARTY
@ INFINI POOL, GRAND WING

FRIDAY 24 MARCH

9.30-10.05

Unlock Business Growth with Creative Leadership:
A Non-Advertising Perspective
Dickson Tang
DicksonTang.me

10.05-10.40

Rising through Human Craft:
Unlocking the
Humanity of Technology
Jessica Davey
Media.Monks

10.40-11.15

Playing with Scenography for Brand Experience
Hak Kyun Choi
Cheil Worldwide

11.15-11.50

Storytelling
Claire Waring
R/GA

11.50-13.00

Short Films for ADFEST 2020 by the Fabulous Five
Moderated by
Diederik van Middelkoop
Apiwat Pattalarungkhan
Masashi Fukuda
Ryo Matsumoto
Shay Zhao
Yuriko Minami

PRE-REGISTRATION REQUIRED

9.30-13.00
PATTAYA 3:

13.00-14.30

Lunch

14.30-15.05

Doubt it!
~ Trick for Breakthrough ~
Taro Taniwaki, Hakuhodo Inc.
Phannika Vongsayan, Wolf BKK

15.05-15.40

Experience is Overrated
Ronald Ng
MRM & McCann Worldgroup

15.40-16.15

Thai vs Japanese:
Secret Recipe of Creativity
Takayuki Niizawa
Park Wannasiri
Wunderman Thompson

16.15-16.50

Branding in Asia
Hans Lopez-Vito
BBDO Asia

16.50-17.25

Rising Sauna Experience
Kenroku Arakawa
ADK Marketing Solutions Inc. & alphabox
Fumihiko Sagawa
ADK Marketing Solutions Inc.
Kohtatsu Mihara
IBM Japan, Ltd. & alphabox

PRE-REGISTRATION REQUIRED

14.30-17.30
PATTAYA 3:

17.25-18.00

Coffee Break

18.00

AWARD PRESENTATION	Brand Experience Lotus
Chairman’s Address	Direct Lotus
Digital & Social Lotus	Commerce Lotus
Digital Craft Lotus	Media Lotus
Mobile Lotus	PR Lotus
Design Lotus	New Director Lotus (Inc. Fabulous Five)
Print & Outdoor Craft Lotus	Film Craft Lotus