AI is transforming our industry and boosting marketing efficiency. However, Dentsu Creative's 2025 CMO survey found that 79% of CMOs agree that “Optimizing for the algorithm risks creating a sea of sameness”, and 87% also agree that "modern strategy will require more creativity, empathy, and humanity." In the AI era, humanizing brands is essential for building beloved, long-lasting brands. At dentsu, we believe the future lies in using AI to augment human intelligence and ingenuity. In this session, we will present cases and approaches that leverage our Transformative Creativity for humanizing brands in the age of AI.
