Some of the region’s most original creative
thinkers are on board to present at ADFEST 2019 – including Marcus Tesoriero,
Executive Creative Director at The Brand Agency in Perth.
“The Mad Men days are over. To capture an
audience that doesn’t stand still, our industry must evolve from ad makers into
problem solvers,” says Tesoriero, who will shine a light on ‘The New Era of
Creative Problem Solving’ at ADFEST 2019.
His session promises to reveal how to be
more innovative when solving clients’ problems to become much more than just
‘ad’ people.
“Even the smartest methods of
personalisation and data targeting won’t guarantee that people will watch our
‘ads’,” says Tesoriero. “We must to come up with creative solutions that earn,
instead of demand, our audience’s attention.”
Tesoriero has continually reinvented
himself as a creative, embracing new forms of storytelling, winning a raft of
local and international awards along the way working on brands such as
Mastercard, Audi, Purina, Microsoft, KFC and Coca-Cola.
His career spans DDB, Ogilvy and McCann –
combined with a mix of more specialised digital shops. His ethos is simple:
audience attention needs to be earned, not demanded. Today’s agencies don’t
exist to just make ads, they exist to solve their clients’ problems – in
whatever creative form that may be.
Brands all over the world are beginning to
solve problems in new and innovative ways. By singling out standout examples,
Tesoriero will explain how the best agencies of today are a bit of everything –
inventors, scientists, film makers, product designers, data geeks and more.
“It’s doom and gloom if you’re stuck in the
old school of advertising,” he admits, “but for the problem solvers of
tomorrow, it’s an exciting new world.”
* ‘The
New Era of Creative Problem Solving’ takes place on Friday 22nd March, 16.15 pm. at ADFEST 2019 in Pattaya, Thailand.
To see our complete line-up of speakers and workshops, visit
www.ADFEST.com
