The human brain is pretty good at
recognising and rearranging patterns – but it’s being outperformed by
Artificial Intelligence, according to Dentsu Webchutney’s Vishal Sagar and
Gurbaksh Singh, who are presenting at ADFEST 2019. How far are we from a future
where bots take over the role of creatives?
“The human brain is a pattern recognition
and rearranging system. But now we have developed a system much better than the
human brain at recognizing patterns: Artificial Intelligence. It can analyze
millions of patterns in seconds – a feat that the human brain can never achieve,”
they explain.
Already, most traditional and
process-oriented jobs can now be done better by bots. Every day, AI is getting
more and more capable of pulling off tasks that require some level of dynamic
thinking.
“Creativity is a trait that is believed to
be unique to humans. Birds and animals are creative too but their creativity is
limited. Humans, on the other hand, can do so much more with their creativity.
Creativity is the final frontier for AI and the last hope for humans. But, if
we look closely, patterns start to emerge even in the creative pieces. After
all, there are only 7 unique storylines. What happens when A.I. starts to
recognize and mimic creative patterns? How can companies that are creative in
nature evolve?”
Together, Sagar and Singh will shed light
on the future of ideas, patterns and A.I. Their credentials are impressive.
Sagar is an Engineer by qualification, and a storyteller at heart. As Creative
Director at Dentsu Webchutney in Gurgaon, he has over 100 national and international
awards to his credit – including the agency’s first Silver ADFEST Lotus. In
2018, Dentsu Webchutney was crowned the Digital and Mobile Agency of the Year
at Goafest, India for the very first time.
Meanwhile, Singh is Dentsu Webchutney’s Chief
Creative Technologist and creator of India’s first innovation lab within an
advertising agency. He has over 16 years of experience in advertising including
11 years at Webchutney. Outside of agency life, he loves DIY culture and spends
most of his time tinkering with new technologies. He firmly believes that the future
will be built at the intersection of humanity and technology.
* ‘Ideas. Patterns & A.I.’ takes place on Wednesday 20th March at 11.50-12.25 as part of the Craft@ADFEST stream. Buy tickets via ADFEST.com
