We asked Tamon Fujimi of MassiveMusic what to expect from his session today at 2:30pm. 

 
Would you give us a taste of your upcoming session?
 
I’m going to talk about how music can help advertising be more effective, influence people psychologically and create a better return on investment. Typically music is the last thing to be chosen and isn't as well thought out due to process or budgeting, but we've proven that it can really help the visual impact.

 
How do you feel music has transformed over the years in advertising?
 
Unfortunately, music has taken a backseat. Budgets along with music quality have gone down. Less effort is applied to creating truly compelling sounds. These days most people see commercials on the internet or social media and oftentimes the budgets for music in these creations are low, or the music is applied with less thought or effort than in the past.

 
What do you find most exciting about music in advertising?
 
Advertising doesn't excite me. I don't like being pressured to buy something. Don't even think about advertising, think about making something cool that people want to see.


What makes MassiveMusic different?

MassiveMusic embraces challenge and using the latest technology combined with classic methods to produce the highest quality result from concept to final product. Our team consists of scientists, musicians, producers, directors, managers and creators. We take into account the psychological and biological effects of sound on the human mind and body to craft something extraordinary.


What drew you into the music media industry?
 
I love music. It has always been a part of my life. Over the years I've toured, produced, played and composed, and it all comes together to give me the passion, knowledge and understanding I have today.

 
-      Story by Kyle Towb