Real-Time Brands: Now or Never
Herbert Pradjaja/Kryse Ynieto
Real-Time Brands: Now or Never
"Our region's best Real-Time Brands: Culture-First"
Have you heard about it? No? Ok, then you missed it already.
Welcome to the Era of Real-Time Brands. It’s here. And it is now or never.
The time of Creativity and Technology colliding. Of Culture and People. Of imagination and personalisation.
In our session we’ll go through this vibrant collision of times in 3 key pillars:
Real-Time Brands have the power to Curate new experiences:
Where culture is the ultimate curator.
Real-Time Brands have the power to Connect new ecosystems:
where culture is expressed across wider digital realities and technology plays a key role.
Real-Time Brands have the power to Create new legacies:
Where culture has already become the currency of now and the future.
The Time of Real Time. Multidimensional. Disruptive. Real. Culture-first. Always.
Real-time brands accelerate the impact of timeless connections. Allowing brands to respond to life as it happens, embracing the zeitgeist and trending moments in a consumer-controlled world. It’s here. It’s free. We just need to choose to harness that power.
It’s now or never.
Herbert Pradjaja
Creative Director
Monks
Singapore
Herbert Pradjaja is a Creative Director at Monks. A multidisciplinary creative from the capital of Indonesia with over 15 years of experience in crafting 360 experiences in Singapore for multiple brands such as Samsung, M1, Bose, P&G and GSK. His work has been recognised at FWA, CCA, Spikes and Cannes.
He believes that the best works are created through multi-disciplinary collaboration. He is passionate about building and nurturing an inclusive and diverse team culture to create work that inspires and creates future-proof brands.
Kryse Ynieto
Head of Strategy SEA
Monks
Singapore
A strategist with a global perspective, on a journey from the UK to San Francisco, Singapore, and Manila. Holding a MA in Digital Experience Design from Hyper Island, UK (Distinction), he has developed a deep passion for how culture shapes compelling brand strategies across all media.
He specialises in crafting strategic roadmaps, executing multi-channel communication strategies, and conducting insightful research, consistently delivering results for clients like LG, Google, and Meta.
THURSDAY 20 MARCH
FRIDAY 21 MARCH
SATURDAY 22 MARCH
PROGRAM
THURSDAY 20 MARCH
FRIDAY 21 MARCH
