Understand what makes in-game ads tick – then judge them

With over 3 billion gamers worldwide, gaming has become a dominant cultural force. Rey Tiempo, hardcore gamer, columnist, and creative gaming specialist, presents a workshop for gaming ad expertise. He will share insights from building Co-Op Play, the creative gaming ecosystem agency, where he is founder and CCO, and unveil practical, replicable creative gaming frameworks that help brands integrate authentically into gaming platforms.

Then his session will delve into the latest genre-bending work that crosses creative boundaries and meta-narratives – The In-Game Ads Awards: a fusion of gaming content, creative PR, creative media, strategy, and publication. The In-Game Ads is the ultimate expression of Humans+, adding very human, real-world advertising creative flair, judgment, and standards to an otherwise all-virtual world of video games. Following previous top creative leaders who have served as judges, among them Tay Guan Hin, APAC Regional Director for The One Club for Creativity, and Valerie Madon, CCO McCann Worldgroup APAC – ADFEST workshop attendees will get the chance to judge a fresh new batch of fictional ads from video games, all live - and for the first time ever in Asia.

Rey Tiempo is a multi-awarded chief creative officer and a prolific gaming columnist. He is the creator of Game On, the industry’s only column and portal dedicated to gaming X marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading gaming conversations on the most prestigious stages across Asia and around the world. Tiempo was most recently recognised as a Top 100 Global Creative Leader of the Year candidate by Creativepool. He has been ranked as the #1 creative director in the Philippines and has consistently placed among the top creatives in Asia Pacific. Tiempo was invited to be one of just two Philippine representatives to the China 4A Global Advisory Board and has served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW!, the country’s first-ever all-online creative festival.

The workshop will be held on Friday 20 March at 10.00-11.00 in Room Pattaya 3, PEACH. Pre-registration is required, strictly first-come-first-served, and limited to 30 delegates only. To sign-up, you must be a confirmed registered delegate of ADFEST 2026. Registration is not confirmed until you receive confirmation from ADFEST. For more Information, click here.

For more information, contact Workshop@ADFEST.com

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand. ADFEST is open for delegate registrations. Find out more about the ADFEST delegate registrations here.

As the beacon of Asian branded marketing communications creativity, ADFEST is the dynamic annual celebration of Asian cultures. It offers an unparalleled combination of learning, inspiration, and networking—no other regional event provides such a rich mix of industry forums, breakout sessions, cultural connectivity, and multi-event awards. At its heart, ADFEST is the place to meet and be inspired.

ADFEST is a not-for profit entity that believes passionately in its role to nurture and support the creative industry in the Asia Pacific and MENA region. It is 1 of only 7 regional creative festivals included in the WARC Creative 100 Rankings, 1 of 12 awards included in the Campaign Brief Asia Rankings, and 1 of 22 awards included in The Drum World Creative Rankings.

For more information, contact Workshop@ADFEST.com