Didi Pirinyuang has been serving as Chief Creative Officer at VML Malaysia since 2023, overseeing brands that include The Coca Cola Company, Kit Kat and KFC.
She’s had a 20-year on-and-off relationship with advertising, but no matter what side-quest she takes up, all roads lead back to the main questline: cracking briefs, strategising narratives, dreaming up stories for brands, and picking up some metals and accolades along the way. Her most recent jury duty includes 2024’s Spikes Asia and Cannes Lions.
When she’s not connecting the dots between insights, creativity and futurism at work, she’s glued to her PS5 controllers at home.
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