Kazuhiro Shimura is revolutionizing the creative field as a new type of creative professional. With a background in biotechnology, he started his career at Dentsu. He joined the Toyota Future Mobility Development Division and was involved in the development of "i-ROAD", the three-wheeled electric vehicle and its mobility related services. He has successfully designed innovative solutions for clients' businesses using technology and data, besides creating successful campaigns. His strengths are his ability to bring innovation to advertising, business design, and even product services based on creative ideas. His unique skill is called "Seed Creativity", and he has been leading multiple projects not only in Japan but around the world. 

In recent years, he has been working on AI-based creative projects, including "TUNA SCOPE", the world's first AI that judges tuna quality, which has transcended the advertising industry and taken the world by storm as an innovation in the fishing industry. In 2022, he developed "Voice Watch", an AI that generates live commentary of sports games for the visually impaired, which won the “Best of Discipline” at the NY ADC. Voice Watch also won several gold awards at ADFEST 2023, including the INNOVA Lotus.

As a Creative Director, Kazuhiro has received numerous international awards including Cannes Lions, One Show, Clio, D&AD, NY ADC, LIA, New York Festivals, and Grand Prix at Spikes Asia and ADFEST. He has also stood on the stages of countless global conferences as a speaker, including at Cannes Lions.