Badong is a Founding Partner of GIGIL, winner for creativity in the Cannes Lions Festival 2021, 2022 and 2024, and for marketing effectiveness in the APAC Effies 2020, 2021, 2022, 2023 and 2024.
Under his stewardship, GIGIL became the No. 1 independent agency in Asia in Campaign Brief Asia’s 2021 and 2023 Creative Rankings; The Drum’s 'Top Ranked APAC Agency' in its 2023 World Creative Rankings; Ad Age’s ‘International Small Agency of the Year' in 2021; and the fastest-growing ad agency in the Asia-Pacific, according to the Financial Times in 2023.
He was named by Campaign Brief Asia as one of the ’Top 10 Most Awarded Creative Leaders in Asia’ in 2021, and the 'Philippines' Most Awarded Creative Director' in 2023 and 2024.
Badong was included in 2021 by Adweek in its ‘Creative 100' list—an annual celebration of the world’s top creative professionals, icons, and game changers.
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