As Executive Creative Director of PG One Singapore, Sarah leads a team of 90+ FMCG specialists delivering consistently breakthrough work for 15 brands across 12 APAC markets. Her insatiable drive for perfectionism has led to creativity that’s been recognized in D&AD, Cannes Lions, One Show, Clio, ADFEST, Spikes Asia, Epica, AdStars, WARC, Effies, and LIAA.
But she wasn’t always a Creative. She entered agency life as a Suit – a post she held for 2.5 years before taking a leap to become the agency’s oldest junior creative. The late start only made her push herself harder, until she became the agency’s youngest ACD and CD.
She’s now one of the most well-loved and multi-awarded ECDs in Singapore. Recently, she served at the 70th Cannes Lions International Festival of Creativity as part of the Print & Publishing Jury. Just last year, both she and her agency have been shortlisted at AOY for SEA Creative Leader of the Year and Specialist Agency of the Year, respectively.
When she’s not busy chasing after the next big idea, you can find her chasing after her two hellion daughters, who are already showing signs of following in their mother’s footsteps.
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