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Shane Geffen
Executive Creative Director
McCann Worldgroup Australia
Melbourne

Shane Geffen is the National Executive Creative Director at McCann Australia and HERO, recognized as Campaign Brief’s No.1 Mid-Sized Agency of the Year and New York Festival’s top-ranked Australian agency for 2024.

As a dual South African and Australian citizen, Shane has worked across the globe at leading agencies such as Ogilvy Johannesburg, DDB Sydney, Clemenger BBDO Melbourne, and VMLY&R Australia, connecting people and brands through creativity. 

His work has earned over 200 awards locally and internationally, including Golds at Cannes Lions, multiple Grand Prix at Spikes Asia, and accolades from D&AD, One Show, The ANDYs, SXSW, AWARD, and the Effies. As a two-time Creative LIAisons coach, Shane is passionate about nurturing emerging talent, helping them unlock their creative potential. He has also contributed as a jury member for New York Festivals, Madstars, Webbys, and Adforum PHNX Awards, championing creative excellence on a global stage.

Apart from being an ad and gaming nerd, he also boasts a strange accent, makes homemade biltong and has an Uber Rating of 4.89. 

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