Vikram, fondly called Spiky has broken most codes of the advertising industry, including not jumping jobs. In an era where creatives change agencies like they are swiping on Tinder, Spiky has stayed faithful to Leo Burnett India for 16 years and counting. In these years, he has risen up the ranks, from a Junior Copywriter to now a National Creative Director, leading the creative product for Leo Burnett India. He is always eager to learn, is rarely found on his desk, has a special bond with his teammates and his clients swear by him.

Spiky, along with his partner Sachin, has led Leo Burnett India to be a powerhouse of creativity. Making it one of the most awarded, respected and sought-after agencies in the region. In 2023, Leo Burnett India was #1 Indian agency at Cannes Lions, The One Show, D&AD, ADFEST and Asia-Pacific Creative Agency of the Year at Spikes Asia. It has also won The Grand Effie at the Global Effie Awards and was #2 Asia-Pacific Agency of the Year. In the recently published One Show ranking, Leo Burnett India was ranked #8 in the world. Spiky believes this is just the beginning. 

He has constantly pushed the boundaries of technology, creativity and media for each of his brands – be it recreating the never-recorded innings of Kapil Dev for Airtel’s 175 Replayed or using geo-targeting and social listening to create a data-driven hyper-local OOH campaign - ‘There’s a Playlist for that’ for Spotify. He engineered a micro-financing system for Tata Capital that was powered by social media Likes and used reverse psychology to promote a blood donation drive – #StopMithani for HDFC Bank. 

He has won every major international award - Cannes Lions, D&AD, One Show, Clio, LIA, Spikes Asia, ADFEST and APAC Effie Awards. The list includes Grand Prix at Spikes Asia and Best of Show at One Show Asia. He has served on the jury panel of New York Festival and was on the IMPACT 40 Under 40 list for 2019. 

Ask him the secret to his successful career and he says - my seniors have been kind, my juniors have been brilliant and my clients have been brave.