Pat Law brings over 20 years of experience in digital and social advertising, with a reputation for thoughtful, boundary-pushing creativity. As the founder of GOODSTUPH Singapore and Indonesia, she has built a multi-award-winning agency that consistently pushes boundaries and sets benchmarks for creative excellence. Renowned for her ability to fuse digital innovation with cultural relevance, Pat’s work has earned her recognition as one of Singapore’s Most Influential Creative Directors in 2017 and 2018—one of only two women to achieve this honor.
Pat’s specialties lie in digital craft, social storytelling, and mobile-first strategies that connect deeply with audiences. She has served on prominent juries, including Cannes Lions Cyber (2017) and the Creative Circle Awards (2024), where she chaired the Mobile, Digital/Social & Influence categories.
An active advocate for diversity and inclusion, Pat has sponsored Pink Dot Singapore seven times and is a member of McKinsey’s The Alliance, a global network of LGBTQ+ leaders. Beyond advertising, she has contributed to the arts as a board member of the Singapore International Film Festival and shares her expertise globally at events like Adobe Max 2020, sharing the stage with co-speakers Awkwafina and Tame Impala.
At ADFEST 2025, Pat looks forward to celebrating creativity that challenges conventions and shapes culture.
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