Pete is a storyteller, songwriter, film director, and creator. 

He started his career 12 years ago and has consistently produced highly popular, 

220+ award-winning works across multiple categories and different agency networks, including Gold, Silver, and Bronze from Cannes Lions, Gold from Andy, Graphite and Wood pencils from D&AD, Best in ADFEST, Spikes Asia country of the year 2021 and Grandprix from AdStars. He has handled brands such as PepsiCo, Mercedes-Benz, Tiktok, Tinder, Kleenex, Kakao, Smirnoff, ThaiBev, Mars, Wrigley, Roojai, MQDC, Nestle, Krungthai, Krungsri, TCP (Redbull Family), Huawei, Samsung, and many others. Clients call him ''Crazy Pete" because of the passion he brings to every brief, no matter its size; he gives his all.

Curiosity took him to Shanghai for a couple of years, where he headed content and creative work for leading multinational brands.

Currently, he is the Chief Creative Officer at BBDO Bangkok, likely the youngest CCO ever at BBDO Bangkok. In less than 2 years, we've helped BBDO win big pitches, including Samsung Consumer Electric, Chang Football & Music, GMM Music, Line, and the Tourism Authority of Thailand (two consecutive years). He's garnered 70+ awards from around the world, including Bronze Lions from Cannes and Gold from One Asia in 2022. He was selected to be in Adweek's Creative Leader 100 for 2023.