CREATIVE BRIEF:

CONTEXT
Diverse needs people within APAC feel less abled to travel due to limited infrastructure, awareness & support. They are unable to fully experience the rich cultural diversity and vibrant destinations.

CHALLENGE
Create a brand experience & activation campaign that empowers & support the diverse needs group within the APAC region to travel & explore easier.

Driving Mastercard’s role as an enabler of priceless inclusive experience. Unlocking the impossible for anyone.

WINNER:	HO CHI MINH TEAM “Journey to the DEPTH” Dat Nguyen Thanh Manager, Dentsu Redder Dung Cao Art Director, Dentsu Redder
POPULAR VOTE:	JAKARTA TEAM “Stay-able” Kevin Leosujanto Art Director, Maleo Reyhana Febriola Junior Copywriter, Maleo
FINALISTS:	DUBAI TEAM “The Priceless Star” Ahmed Raslan Head of Production, Havas Middle East Omar Zakaria Senior Art Director, Havas Middle East HONG KONG TEAM “A CURSED TRIP” Emily Yip Content Designer, Ogilvy Hong Kong Tatiana Le Senior Copywriter, Ogilvy Hong Kong TOKYO TEAM “SOUND MAP” Masaharu Noguchi Art Director, Dentsu Inc. Misora Kambe Copywriter, Dentsu Inc.