Mimi is part of a new generation of strategists shaped by the demands of a data-driven, performance-oriented world. Having honed her expertise in two of APAC's most dynamic markets, Australia and China, she now focuses on building APAC region as a new center of innovation, creativity, and cultural influence.

Mimi has worked across a wide range of industries, always searching for the spark that comes from finding unexpected connections—because, after all, a mom and a B2B decision-maker often share more in common than you’d think. In her role as Head of Strategy, APAC at dentsu, Mimi has focused on building a cultural intelligence capability that helps brands navigate APAC's diversity, the agility to succeed in emerging channels like social, and the resonance needed to drive long-term growth.