A Cannes Lions jury president and an Effie Awards jury chairman who don’t always agree with each other get together to discuss an existential crisis in this 30-minute provocation.
Advertising revenues are evaporating, advertising agencies are folding, once mighty ad networks are consolidating and jobs are vanishing.
Some cling to creativity, some put their faith in humanity, some pivot to technology, while others turn to artificial intelligence to churn out endless, faceless work for next to nothing.
Is there a future for creativity in the battered business of advertising and if so, in what shape or form will it take?
What if? Why not? What’s next?
Hear different sides of the story from two very different change-makers.
#advertising #creativity #humanity #business #marketing #innovation #AI #value #survival
#crisis #truth #future #canneslions #effieawards
