Susan Credle has a remarkable understanding
of the advertising industry. It has been built over a 35+-year career in senior
roles at high-profile, highly creative agencies, beginning with BBDO and Leo
Burnett, followed by CCO of FCB New York, and culminating in her current
position as Global Creative Advisor to IPG. This year, Susan was ADFEST Grand
Jury President and Jury President of the inaugural Creative Strategy Lotus,
plus Effective Lotus, INNOVA Lotus, and Sustainable Lotus. Asia was a whole new
playing field for Susan. She talks about what impressed her most while
overseeing judging in the collision of cultures that ADFEST brought to its jury
rooms, as well as her ideas about the successful agency, and agency network, of
the future.
Susan shared what stood out for her at ADFEST, what the successful agency of the future looks like, and what the merger of the moment means for the future.
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